Marketing Efforts Add Two Hermes Awards for Southwest Indiana

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Southwest Indiana is a prime location for business and talent and the Economic Development Coalition is winning awards telling the story.

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When one thinks about the size of the region and the major corporate players that are part of the local economy such as Toyota, Mead Johnson, SABIC Innovative Plastics and Berry Plastics, Southwest Indiana stands in a league of its own.

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Southwest Indiana has garnered yet more awards for its marketing efforts. The Hermes Creative Awards selected Southwest Indiana – the new business hotspot television commercial, which was a joint venture with The Chamber of Commerce of Southwest Indiana and produced by Evansville‘s Oswald Communications along with the Coalition’s direct marketing designed by Fathead Media for gold awards.

The Hermes Creative Awards is an international competition administered and judged by the Association of Marketing and Communication Professionals. The competition had more than 5,600 entries submitted 2013 with only 15 entries awarded from Indiana and the Coalition’s awards being the only winners from Southwest Indiana.

“The Coalition is constantly evolving its marketing to effectively promote the region and to educate site selection professionals about the new developments and current business environment in a creative way,” said Greg Wathen, President and CEO. “When one thinks about the size of the region and the major players that are part of the local economy such as Toyota, Mead Johnson, SABIC Innovative Plastics and Berry Plastics, Southwest Indiana stands in a league of its own.”

The Economic Development Coalition of Southwest Indiana acts as the marketing arm and economic development umbrella organization for Gibson, Posey, Vanderburgh and Warrick Counties. Since 2007, the Coalition has helped garner $437 million in investment creating 3,034 jobs; plus, the Coalition’s Community Development team has helped our communities secure over $65 million in infrastructure and capacity. The collective investment and jobs data for the Coalition along with its local economic development partners: Posey Co. Economic Development Partnership, Gibson Co. Economic Development Corporation, Growth Alliance for Greater Evansville and Success Warrick County is over $1.6 billion with over 4,850 jobs. These investments are the key to having the infrastructure and quality of life necessary to keep attracting companies to our region.

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