Teach Abroad Thailand Forced to Increase TEFL Course Fees to Combat Soaring Online Marketing Costs

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Google’s increasing advertising rates forces Thailand’s leading TEFL course provider to increase their course fees by 14%.

“We will continue to add value to our TEFL experience so our customers will still be delighted with our high quality programs and excellent customer service"

Teach Abroad Thailand Director, Jimmy Crangle, believes the recent upgrade to Google Adwords will hurt education businesses in the short term. “The Google enhanced upgrade means we are forced to spend more of our budget on mobile ads even though we know from extensive testing that mobile ads don’t necessarily convert as well as desktop ads” claims Jimmy. “We are prepared to ride the storm, but some of our franchisees and affiliates are already feeling the pinch”. http://www.teachabroadthailand.com

Google’s migration to new enhanced campaigns have effectively increased online marketing costs for advertisers by an average 14% in just three weeks, although some sectors are seeing much higher costs. Teach Abroad Thailand, like many educational organisations, invests heavily in online marketing.

AdWords campaign changes means marketers now use one campaign, instead of separate campaigns, to target desktop, tablets and smartphones individually. The campaign bids across all areas, although the mobile percentage bid can be adjusted. Overall, higher Cost Per Clicks (CPCs) means more profit for Google and less for advertisers.

Jimmy Crangle goes on to say, “There’s not much else we can do but to increase our fees proportionally until we run more tests and figure out the new options. We will however continue to add value to our TEFL experience so our customers will still be delighted with our high quality programs and excellent customer service. If mobile ads become better targeted, then it could actually be a good thing in the long term.”

Students can still book on a Teach Abroad Thailand TEFL course before the 1st September 2013 to secure the current price of $2,295 USD, including private accommodation for 2-weeks, which can be paid over 4 monthly installments.

Teach Abroad Thailand are also offering an early bird special that saves clients USD$200 when paying in full, and they also offer basic course packages at cheaper rates. With a 24-month Money Back Guarantee on course fees, students have nothing to lose.

If you want to explore new cultures, make new international friends, learn a new language, improve your CV/resume, live and work in exotic locations, travel the world, make a positive difference to the lives of the people in Thailand, visit http://www.teachabroadthailand.com today.

Teach abroad Thailand’s support team guarantee a response within 24 hours or you can call right away to chat with their experienced TEFL advisors.

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Gabrielle Fisher

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