Demand Metric Selects Vocus PR Suite to Enhance Its Reputation as an Industry Thought Leader

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Leading marketing research and advisory firm to strengthen its position as a key resource for marketing professionals with Vocus software

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We’re becoming more intentional about sharing our research with the media and influencers, and the Vocus PR Suite is the engine that will allow us to extend our reach and increase the exposure of it.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that global marketing research and advisory firm Demand Metric, a company that serves more than 38,000 marketing professionals, will use the Vocus PR Suite to enhance its reputation as a leading source for cutting-edge marketing research for industry professionals.

Using the PR software, Demand Metric will be able to quickly and easily identify media, influencers, trending topics and publicity opportunities in an effort to position itself as a trusted resource for marketing professionals.

“We produce excellent research and content, but few outside of our membership base are aware of our work,” said Demand Metric Chief Analyst Jerry Rackley. “As an organization, we’re becoming more intentional about sharing the great insights from our research with the media and other influencers, and the Vocus PR Suite is the engine that will allow us to extend reach and increase exposure for the content we’re producing.”

“Vocus has a strong reputation, enjoys great awareness, and provides the full spectrum of solutions and services Demand Metric needs to accomplish our objectives,” continued Rackley. “As marketers, we understand how difficult it is to achieve a position of strength and maintain it like Vocus has. We respect that and want to ally ourselves with organizations that model what we teach through our research and advisory services.”

The Vocus Media Database contains in-depth profiles and contact information for more than 1.4 million journalists, bloggers and influencers, allowing Demand Metric to connect with highly targeted marketing and business media. To complement this, Demand Metric will utilize the Suite’s Recommendation Engine to identify and engage with industry influencers interested in its compelling content. Sharing relevant content with these audiences allows Demand Metric to build its reputation and earn more influence in the marketing industry.


About Demand Metric
Demand Metric is a global marketing research and advisory firm serving a membership community of more than 38,000 marketing professionals, CEOs and business owners with advisory services, 100+ research and benchmarking reports, 20+ consulting methodologies, 50+ training workshops and courses, and a library of 500+ practical tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Its 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. For more information, visit

About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Breeanna Straessle
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