These webinars analyze the state of branding and the media industry in 2014, especially looking at how social media has evolved both. - Vocus Chief Marketing Officer You Mon Tsang.
Beltsville, MD (PRWEB) February 07, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced two upcoming webinars in February. These instructional, hour-long sessions will show attendees how to make their brand stand out in a crowded marketplace and succeed in the evolving media landscape.
Feb. 12, 2:00 p.m. EST: Brand With a Visual Hammer
Feb. 27, 2:00 p.m. EST: State of the Media Report 2014
Marketers overwhelm prospects with blog posts, tweets and text-heavy emails every hour of the day. Creating brand associations with words has never been more difficult. Author and renowned branding strategist Laura Ries shows marketers how to wield a “visual hammer” that makes a brand stick in prospects’ minds, like Nike’s swoosh and Coca-Cola’s signature bottle, during the Feb. 12 “Brand With a Visual Hammer” webinar.
In 2013, newspapers chose iPhone pics over professional photos, reporters embraced social media in a new way, paywalls boosted revenues, and Jeff Bezos bought The Washington Post; all forever changing the public relations industry. On Thursday, Feb. 26, Arment Dietrich Chief Executive Officer Gini Dietrich will instruct attendees how to drive results using the latest public relations best practices and how the findings from Vocus’ “State of the Media 2014 Report” will impact the industry.
“Social media has led to the disruption of many industries, including branding and media relations, creating a difficult road for many marketing and public relations professionals to navigate,” said Vocus Chief Marketing Officer You Mon Tsang. “These webinars analyze the state of branding and the media industry in 2014, especially looking at how social media has evolved both. Attendees will learn today’s best practices and how to utilize these traditional tactics to today’s modern era.”
All Vocus webinars are free and open to the public. They start at 2:00 p.m. EST unless otherwise noted. Register for each webinar by clicking the links above. On-demand replays of these webinars are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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