Vocus Releases “The 2014 State of Marketing and PR” Video Series

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Video shorts feature expert insights from Brian Solis, Mark Schaefer, Nichole Kelly, Robert Scoble, Joe Pulizzi, Jen Consalvo, Jeremiah Owyang and more.

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With the rules of engagement constantly changing, it can be easy for public relations and marketing professionals to get left behind. This video series serves as a helpful resource and a point of inspiration for our customers and the industry.

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today released “The 2014 State of Marketing and PR” video series. Each video features industry leaders, including best-selling authors Brian Solis, Mark Schaefer and Robert Scoble, discussing their insights on the state of marketing and public relations.

The series includes eight video shorts, each averaging three minutes in length discussing a range of topics, including:

  • Success is in the Data
  • The Social Mix        
  • Right Message. Right Channel.    
  • Measuring Social Success    
  • Marketing & PR Intelligence    
  • Cutting Through the Noise    
  • The Digital Evolution
  • The Future of Marketing & PR    

“It’s an exciting time to be in the public relations and marketing space,” said Vocus Chief Marketing Officer You Mon Tsang. “With the rules of engagement constantly changing, it can be easy for public relations and marketing professionals to get left behind. This video series serves as a helpful resource and a point of inspiration for our customers and the industry.”

The videos feature interviews with an expert lineup, including:

  • Brian Solis, principal analyst at Altimeter Group
  • Joe Pulizzi, founder of Content Marketing Institute
  • Robert Scoble, startup liaison officer at Rackspace
  • Jessica Gioglio, social media manager at Dunkin' Brands
  • Nichole Kelly, chief executive officer at Social Media Explorer
  • Jen Consalvo, co-founder and chief operating officer at Tech Cocktail
  • Lauren Vargas, head of social media and community at Aetna
  • Susan Etlinger, industry analyst at Altimeter Group
  • Kerry O'Shea Gorgone, instructional design manager at MarketingProfs
  • Darrell Jursa, senior vice president and partner of global emerging media and technology at FleishmanHillard
  • Andrew Grill, global partner of social business at IBM
  • Toby Bloomberg, founder and president of Bloomberg Marketing
  • Mike Street, digital consultant
  • Jeremiah Owyang, chief catalyst and founder of Crowd Companies
  • Matthew Ricketts, president and chief experience officer at Better Life Maids
  • Britt Farrar, social media manager at CarMax    
  • Clint Hughes, vice president of marketing at MediGain
  • Mark Schaefer, marketing consultant and author
  • Wendy Harman, director of information management and situational awareness at American Red Cross
  • Christopher Barger, senior vice president of global digital at Porter Novelli
  • Eric Brahney, director of corporate communications at Catapult Technology


About Vocus
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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