(PRWEB UK) 31 December 2013
"Our newest addition to the Design Team, Ewa Pilat, has already wowed clients with her great eye for detail and ability to create a strong creative presence," comments Alan Jenkins. Managing Director of Quadrant2Design.
Quadrant2Design were approached by Meet in Reykjavik, the official tourism bureau for Reykjavik, and asked to design an exhibition stand for them to fit in their Shell Scheme space at the Meetings Show in 2014.
The aim was to increase the attraction of Reykjavik as a tourist destination and become a ‘traveller friendly hotspot’ as they fight an ongoing battle with the ever increasing rise in beach holidays dominating the travel market.
Along with this, they want specifically to extend their reach to young travellers, particularly aged 18-30, and so wanted the stand to have a very fresh and modern approach.
Meet in Reykjavik had two images they specifically wanted on their stand – one of the Northern Lights and the other of a group of young travellers – and requested that the stand be designed around these two images to best show them off. It was a brilliant starting point, giving Ewa a clear insight into what exactly the client wanted while still allowing her creative freedom in respect to the layout.
Ewa’s first instinctive thought was how well Prestige would be able to display these high quality imagery in a panoramic style, given that there are no visible metal bars to break up the graphics.
“I was told that the graphics were the most important aspect of the stand, then the layout,” Ewa explains. “So I wanted to have a feature wall, like you would have in a house, and then contrast it with the other image.”
The Aurora image acted perfectly as a feature wall, and was placed at the front so that it had the effect of ‘popping out’ from the rest of the stand – great for attracting passersby. By doing this, a small storage area was also created behind. “The colour theme works brilliantly, too,” Ewa added. “The green really contrasts well against the white and the hint of red in their logo.”
The rest of the stand Ewa decided to keep quite simple, using only a few logos from the company’s website on High Level Branding and incorporating very simple showcases. “I was keen to make sure the showcase on the left did not interrupt the Aurora image, so we continued the image onto the back panel of the showcase. I think this works really well,” says Ewa.
The finished layout helped break away from the monotonous look of traditional Shell Scheme Booths, which tend to keep their rigid 4 walled rectangular structure (the removal of the Shell Scheme fascia and name board facilitates this) and transform it into an eye-catching, interesting design certain to gain a lot of attention.
Quadrant2Design design and build modular exhibition stands at all UK and European venues. Initial design proposals are free of charge and without obligation.