(PRWEB UK) 4 January 2014
Every company has a Facebook, Google+ page or Twitter account but DSG claim that engaging and growing an audience takes time, understanding and action.
Digital Sports Group engage daily with Facebook and Twitter accounts in the millions of users, and say success not only comes with understanding what users want and going that extra mile to provide it, but being a part of the magnetic social process.
Head of Operations at DSG, Matthew Tait had this to say: “We are in an extremely competitive environment and basically anyone can provide a bit of news, gossip or share a result with a group of people. That group of people are unlikely to be engaged if they are not interested in the first place or it’s just too passive. For us a post is always an opportunity to ask questions, begin a conversation or provide a great video, image or infographic a user will find useful and interesting. It’s a fine line sometimes between providing an engaging service and providing spam. Certainly in the eyes of the user and you really need to be mindful of keeping to a well-balanced service that is relevant, accurate and pleasurable. I often look at rival pages and can immediately see why people are turning increasingly to us. There seems to be an expectation that its enough to fill a page with news from a feed every day via a news aggregator. Our Facebook page for football.co.uk which despite not being team specific now boasts well over 300k, we also now have 500k on the Micah Richards PFA Facebook page. On Google+ our football page has doubled within a couple of months of activity. It is clear to us that whilst we are constantly measuring and improving what we provide that our social policy is a healthy one.”
Jason Hope, Content Manager of DSG believes that the social networks of DSG are great fun places to hang out with like-minded sports fans “We have some great websites in Football.co.uk, Footymad.net and Sport.co.uk and the social channels are important places to introduce our brand and built great communities to hang out with. We know that people have increasingly little time to spend on surfing so it’s important to be there for them when they catch up with the world on Twitter, Facebook, Google+ and even Tumblr and Pinterest. People have a magnetic affect on other people and it’s important to give our users a stage to interact with news and features, becoming an active part of the modern social conversation.”
Digital Sports Group are the official partners of the PFA and publish sites such as football.co.uk, sport.co.uk and the Footymad network.