FierceMarkets Announces New Addition to Expanding Retail Group

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Industry veteran, Laura Heller, joins team as Executive Editor.

FierceMarkets today announced that Laura Heller has joined the company as Executive Editor of its retail portfolio of publications. In this role, Heller will set editorial strategy and manage the continued growth of FierceMarkets’ retail coverage through a portfolio of email newsletters and websites that includes FierceRetail, FierceMobileRetail and StorefrontBacktalk.

"I am thrilled to join the FierceMarkets team," Heller said. "Fierce is committed to providing the highest quality content to the retail audience and I’m looking forward to helping to fulfill that mission."

Heller has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading business to business publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” —appears on

“As we continue to expand our footprint in the retail industry, we are excited to have Laura join our team,” said Heather Martin, Retail Publisher at FierceMarkets. “She is a veteran industry journalist who brings extensive knowledge and expertise to our publications. We’re looking forward to continuing to expand our offerings in the retail industry with her on board.”

Heller can be reached at lheller(at)fiercemarkets(dot)com and on Twitter @lfheller.

About FierceMarkets
FierceMarkets, a wholly owned subsidiary of Questex Media Group, is a leader in B2B emedia, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets' wide array of publications reaches more than 1.3 million executives in more than 100 countries.

Current publications include: Energy: FierceEnergy; FierceSmartgrid; Telecom: FierceWireless; FierceCable; FierceDeveloper; FierceOnlineVideo; FierceTelecom; FierceWirelessTech; FierceWireless:Europe; Healthcare:FierceEMR; FierceHealthcare; FierceHealthFinance; FierceHealthIT; FierceHealthPayer; FierceMedicalImaging; FierceMobileHealthcare; FiercePracticeManagement; Hospital Impact; Life Sciences: FierceBiomarkers; FierceBiotech; FierceBiotechIT; FierceBiotech Research; FierceCRO; FierceDiagnostics, FierceDrugDelivery; FierceMedicalDevices; FiercePharma; FiercePharmaManufacturing; FierceVaccines; Enterprise IT: FierceBigData; FierceCIO; FierceCIO:TechWatch; FierceContentManagement; FierceMobileIT; FierceEnterpriseCommunications; Finance:FierceCFO; FierceFinance;FierceFinanceIT; Government: FierceGovernment; FierceGovernmentIT; FierceHomelandSecurity; and FierceMobileGovernment; Marketing & Retail: FierceCMO; FierceMobileRetail; FierceRetail; and StorefrontBacktalk.

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Kathryn Johansen
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