Austin, Texas (PRWEB) January 07, 2014
Today, Kimbia announces their free eBook, "21 Proven Practices for Highly Successful Higher Education Giving Days." This new eBook enables institutions of all sizes to optimize their giving day event to increase participation, visibility and revenue. Excerpts from the eBook will be unveiled at the January 16, 2014 webinar, Online Giving Tools: Giving Days, Alumni Engagement and Fundraising Proven Practices. All Higher Education Institutions who register for the webinar or are subscribed to the Kimbia enewsletter will receive an advance copy of the eBook; all other institutions can request the eBook at marketing(at)kimbia(dot)com.
Universities and colleges are continually looking for new ways to increase participation, particularly among alumni. When it comes to recruiting and reactivating new high-value donors and empowering class agents, online giving days have proven their value for higher education institutions. For example, Columbia University's second annual Giving Day recently raised a record-breaking $7,827,636 in just 24 hours. And 60% of donors in the Georgetown University Alumni Association City Challenge were new donors in the fiscal year.
The purpose of the eBook is to make it easier for institutions to add high revenue generating online giving events to their advancement programs. Capturing Kimbia’s deep Giving Day expertise, this eBook expertly guides institutions through the entire giving day cycle from the planning phase all the way through to post giving day activities. Highlights per section include:
About Kimbia-Powered Giving Days
Institutions of all sizes, including Columbia University, Georgetown University, University of Maryland and Susquehanna University, have partnered with Kimbia to power some of the most successful higher education giving days. For these and other institutions, the Kimbia solution provides:
Learn more about Kimbia-powered Giving Days here.
The Internet has revolutionized the economics of fundraising for all demographic groups. Kimbia's flexible, best-of-breed, Omni-Channel Fundraising™ platform and digital services enable you to create a deeper donor relationship by leveraging the strengths of each channel and putting your donors at the center of all development activities. Ultimately, this approach results in greater brand awareness, giving, and lifelong advocacy. Based in Austin, Texas, Kimbia is proud to support more than 5,000 customers to date, including the American Heart Association, Georgetown University, Columbia University, Smithsonian Institution and University of Maryland. For more information, visit Kimbia.com.