Valley Forge Convention and Visitors Bureau Offers Cures for the Winter-Chill Buzz-Kill

Share Article

Cabin Fever Reliever Marketing Campaign Highlights Fun and Vibrant Alternatives to Seasonal Hibernation

George Washington, with "secret service" accompaniment, shops the holiday halls of King of Prussia Mall.

We have year-round opportunities for visitors. Other destinations like the Jersey Shore have a tough time when the weather turns cold. But our vibe is just as energetic when the snow flies.

Last month’s calendar was a packed array of school concerts, holiday visits and party invitations. Now, however, the blocks are most likely vacant and apt to stay that way for a while. And although at first that may be appealing, by the mid-month and into February and beyond, the inactivity is soon going to lead to the winter doldrums.

The Valley Forge Convention and Visitors Bureau, however, wants to roust hibernators from their recliners and remind them: Montgomery County, Pa., is a hotbed of activity and fun, even in the snow and cold.

The bureau is therefore launching a winter marketing campaign, Cabin Fever Relievers, to spark interest in the indoor and outdoor options the area has to offer.

“Here in Montgomery County,” says bureau president Bill Fitzgerald, “we continually celebrate our uniqueness. And one of the things that makes us so attractive is that we have year-round opportunities for visitors. Other destinations like the Jersey Shore have a tough time when the weather turns cold. But our vibe is just as energetic when the snow flies.”

The VFCVB’s Cabin Fever Relievers include both indoor attractions, such as the many unique museums and concert venues in the county, and outdoor adventures, for those who are more invigorated than intimidated by the cold. “You can ski here, both downhill and cross-country,” says Fitzgerald. “We have sledding, tubing, ice fishing and ice skating. There’s even a farm in Trappe, Pa., offering sleigh rides.”

The centerpiece of the campaign is a series of special offers being presented to the region. “We’ve reached out to our members and asked for deals that have specific value in the December to March timeframe. They have really come through,” Fitzgerald says. On the bureau’s website are downloadable discounts that include rock-bottom room rates and BoGo restaurant offerings.

Information about the campaign – and the savings possibilities for visitors – has been collected in a full-color brochure. It was distributed at a high-profile event that kicked off the Cabin Fever Reliever initiative, involving General George and Lady Washington at the King of Prussia Mall. Under the pretext that the First Family was doing some last-minute holiday shopping, an entourage of Continental soldiers handed out the literature to the throngs at the mall. The brochure is also available within local hotels and B&Bs themselves.

A social media component will be used to not only continually energize the program over its 12-week timeframe but also engage the public in a drawing for a “cabin” of their own. The bureau is giving away two large-scale wooden play sets that resemble cabins.

The promotion lasts until March 15, when the first signs of spring should begin to bud. Additional information on the Cabin Fever Reliever campaign is available on the bureau website.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dan Weckerly
Visit Valley Forge
since: 05/2009
Like >
Visit website