The UK's Top Online Pet Healthcare Retailer MedicAnimal Relies on Profitero to Provide Online Price Intelligence

MedicAnimal chooses Profitero to provide online competitor price intelligence to maximise their sales.

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Profitero is the leading global provider of online competitor pricing data

MedicAnimal needed a pricing solution that was accurate, reliable, with good functionality and responsive customer service at a reasonable price. Profitero best met all those requirements.

London (PRWEB UK) 13 January 2014

Profitero, the leading global provider of online competitor pricing data, today announces that MedicAnimal has chosen Profitero to provide online competitor price intelligence to maximise their sales. MedicAnimal is the UK’s top online pet healthcare retailer and one of Europe's largest and most trusted online retailers of veterinary products and pet supplies.

Monitoring the prices of more than 15,000 products every day was proving too difficult and time consuming for the online-only retailer. MedicAnimal therefore decided to implement an online price intelligence solution which would enable them to quickly and easily benchmark prices across all of their product lines as frequently as they required.

Profitero was proven to deliver the most timely and accurate online competitor price intelligence in the marketplace, enabling MedicAnimal to react quickly to price changes. The price intelligence firm now provides MedicAnimal with daily intelligence on where the retailer is over or under-priced against their competitors so they can immediately adjust prices and maximise sales.

Toby France, MedicAnimal UK Country Manager, said: “The Internet empowers consumers to easily find and compare prices which is why we believe it’s critical that we are as responsive as possible to ensure our pricing remains competitive and to maximise our sales potential. MedicAnimal needed a pricing solution that was accurate, reliable, with good functionality and responsive customer service at a reasonable price. Profitero best met all those requirements.”

Profitero monitors over 70 million products across 4,000 eCommerce retailers every day, providing critical price intelligence to more than 40 global retailers including Staples, Waitrose, Ocado, Walmart-owned Sam’s Club and Worten. Its product matching capability, which uses both advanced proprietary matching technology as well as manual validation of matches, ensures that Profitero delivers the highest match rates and accuracy in the industry.

About Profitero:

Profitero is the leading global provider of online competitor pricing data. We enable retailers to make faster and smarter pricing decisions by delivering their competitors’ prices, promotions and full product assortments to them every day. Profitero works with more than 40 global retailers including Staples, Waitrose, Ocado, Walmart-owned Sam’s Club and Worten who use us to:

  •     Benchmark competitor prices;
  •     Manage their prices and promotions;
  •     Attract price sensitive shoppers;
  •     Negotiate better with suppliers.

Profitero collaborates with leading price optimization providers including Revionics, IBM DemandTec and Blue Yonder, with Profitero’s competitor pricing data integrated directly into these solutions to provide more accurate and effective price optimization. Profitero is also in a strategic alliance with Nielsen as the preferred supplier of online competitor pricing data to their retail clients.

For more information on how Profitero can help make your pricing smarter, email sales(at)profitero(dot)com or visit http://www.profitero.com.


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