“What happens when products join the social network? We’ve all lived through a related form of this disruption with the advent of social media. At AoT we are preparing brands for what happens next." - Jonathan Cohen
NEW YORK, NY (PRWEB) January 08, 2014
MAYA Design, Inc., (MAYA Design) announced today the launch of Agency of Trillions (AoT)—an innovation agency that combines the disciplines of storytelling and design to help organizations navigate the coming era of pervasive computing.
The next industrial revolution—defined by massive connectivity and making—disrupts every part of the business process, from development to production through to marketing. AoT was created by its founders and strategic advisors with the conviction that today’s agencies are not preparing their clients for this shift. Together, MAYA and AoT are bringing Human-Centered Design into the heart of these processes, breaking down barriers between marketing and product development to help brands harvest and leverage their customers’ stories and insights and turn them into true business value.
SocialChorus Founder, Jonathan Cohen, founded AoT with Deana Burke (AoT, VP of Strategy) and serves as its CEO. Strategic advisors include AoT Founding Investor and #1 NYT Best-selling Tell To Win author, Peter Guber (CEO, Mandalay Entertainment; Owner, NBA’s Golden State Warriors; Co-Owner, MLB’s Los Angeles Dodgers) and Trillions author, Mickey McManus (CEO, MAYA Design).
“What happens when products join the social network?” said Jonathan Cohen. “We’ve all lived through a related form of this disruption with the advent of social media. At AoT we are preparing brands for what happens next, when products begin telling stories as well.”
Mickey McManus said, “For the first time in the history of the world, the ‘exhaust’ data that pours off of your products is captured and fed back into your brand's ecology. That is both the promise and the peril inherent in the rise of big sensor and big data. AoT gets this and knows how to help brands tell stories and find unexpected bedfellows in this vast and uncharted territory.”
“The tools that we used 50 years ago are beginning to rust. We aren’t saying that we have all of the answers, but AoT does have a roadmap to address this accelerating pace of change,” said Peter Guber.
AoT client B. Bonin Bough, of Mondelēz International said, “The media mix of paid, owned and earned is being disrupted. AoT has added a fourth dimension—Made Media, where the product itself is the platform for its marketing message.”
The new firm has offices in New York, Los Angeles, and Pittsburgh. Clients at launch also include America Makes (President Obama’s 3D printing innovation institute) and Mandalay Entertainment. AoT owns and operates the yearly media event Under The Influence—where industry leaders and start-ups showcase next generation advertising platforms.
About MAYA Design:
MAYA Design is a leading technology design and innovation lab that integrates information and technology into satisfying user experiences. For more than 20 years, MAYA’s team of experts in human sciences, engineering, and visual design have worked with a range of Fortune 500 companies, start-ups, and non-profits to design innovative products and services at the intersection of complex, information-rich technology and human experience.