FOREO Unveils the ISSA™ The World’s First Dental Beauty Brush

Latest Innovation From FOREO Stuns at CES

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“FOREO’s reveal today marks a new era in dental care where consumers will no longer have to hide the products they use to maintain their oral health."

Stockholm/Las Vegas (PRWEB) January 07, 2014

Swedish company, FOREO, is set to stun crowds today at the 2014 International CES with the reveal of the world’s first dental beauty brush with silicone bristles, offering the first beauty routine for your smile. Sleek in design, and remarkably smart and easy to use, the ISSA™ is FOREO’s latest innovation, elevating ordinary dental care into a bold lifestyle statement, launching in Q2, 2014.

With its eye-catching and organic appearance, the ISSA™ offers a more hygienic, gentle clean for your teeth that will leave them naturally white for a beautiful smile. The unique combination of high-intensity pulsations channeled through silicone bristles is quick and effective at cleaning teeth and removing stains while remaining ultra-gentle. In addition, the nonporous silicone design offers a much more hygienic solution than nylon bristles, preventing bacteria buildup for a healthier mouth.

“FOREO’s reveal today marks a new era in dental care where consumers will no longer have to hide the products they use to maintain their oral health.The unique design of the ISSA™ is sure to elevate the user experience from a simple daily task, offering a simple 2-minute beauty routine for your teeth that will leave you with a beaming smile and the confidence that comes with it,” says Antonius Hanegraaf, Brand Manager FOREO.

Raising the bar of delivering beauty beyond cosmetics, the ISSA™’s sleek Swedish design, bright colors and practical benefits promise immediate appeal with the following benefits:

  • Silicone’s natural properties generate more friction to efficiently remove biofilm and stains for brighter and whiter teeth
  • Super-soft and gentle bristles will not irritate gums, cause gum recession or sensitivity in teeth
  • Nonporous and ultra-hygienic silicone prevents bacteria buildup, and is easy to clean and sterilize
  • Designed for an optimal user experience, with one full charge lasting up to 365 uses and silicone brush heads that need to be replaced only once yearly

FOREO’s ISSA™ will launch in Q2, 2014.

For more information please visit http://www.foreo.com/issa


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