Cellcontrol™ Unveils First and Only Distracted Driving Solution for Apple's iPhone at CES 2014

Cellcontrol’s DriveID™ technology creates in-vehicle policy “zones,” keeping drivers from being distracted while allowing passengers to use phones freely.

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Cellcontrol DriveID™

We’re making smartphones smarter by empowering users to control their iPhone at the feature level when a vehicle is in motion.

Las Vegas (PRWEB) January 08, 2014

Cellcontrol, the world’s leading technology to stop distracted driving, announced the addition of Apple iOS for consumers to its award-winning distracted driving prevention platform. Cellcontrol offers the first and only solution that defers text, email and inappropriate use of Apple's iPhone when a vehicle is in motion.

This groundbreaking addition keeps drivers from being distracted by texts and email while simultaneously allowing the safe use of iPhone features, like Siri. Moreover, the solution provides a policy module, which allows administrators to limit all, or just some, of a driver’s iPhone features. When vehicle motion is detected, Cellcontrol instantly enforces the specified driver policy – at the phone feature level - enabling use of, or disabling, specific iPhone features. Cellcontrol offers parents of teen drivers, fleet managers, and individuals who do not want to be disturbed while driving, the ability to easily manage how an iPhone functions in a vehicle.

Cellcontrol’s mission is to make mobile devices safer - preventing inappropriate texting, emailing, photography, web browsing, phone calls and other unsafe activities - when in the hands of a driver. Removing the handheld phone as an option while driving forces drivers to take advantage of hands-free technology and drives the adoption of an automobile's in-vehicle system. Cellcontrol carefully balances the end-user experience through flexible policy customization that is defined by the phone administrator (end-user, parent or manager) through a web-application.

“We’re making smartphones smarter by empowering users to control their iPhone at the feature level when a vehicle is in motion,” said Rob Guba, CEO and co-founder of Cellcontrol. “Personal responsibility, government regulation and law enforcement can only do so much to curb a driver’s desire to look at the phone. Cellcontrol gets to the heart of the problem. We keep phones quiet by putting the device on virtual do-not-disturb and temporarily disabling mobile phone features that cause distraction in the first place.”

“Apple's security architecture made building a driver distraction product for iOS a challenge, since developers are prevented from building applications that interfere with the use of other iOS applications,” said Joe Breaux, chief technology officer and co-founder of Cellcontrol. “Cellcontrol's patent-pending approach for iOS is unique in that the Cellcontrol hardware, rather than an iOS application, performs the policy enforcement.”

The new iPhone application will be compatible with two Cellcontrol hardware product lines: legacy vehicle databus connected Triggers as well as DriveID - the new solar-powered, windshield-mounted, cable-free, device that identifies the driver and distinguishes policy enforcement between the driver and accompanying passengers.

Cellcontrol executives will be available during CES at booth 1636 for an in-car demonstration of DriveID. For more information and to watch a video of DriveID's capabilities, visit cellcontrol.com/driveid.

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About Cellcontrol
Established in 2009, Cellcontrol is the world’s leading technology to stop distracted driving for vehicles ranging from light passenger and commercial trucks to heavy equipment and mass transit. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics, and eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion. Cellcontrol’s technology has been recognized by the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit http://www.cellcontrol.com and follow @Cellcontrol.


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