Robinsons Retail of the Philippines Drives Cross-Format Enterprise-Customer Connect with Manthan's ARC Customer360 and ARC Loyalty247

With ARC Customer Analytics products, Robinsons is looking to gain a multi-format multi-channel understanding of customer behavior to personalize communication.

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Customer360’s retail centricity gets my team up and running on analytics very quickly, while setting the stage for our evolution into a customer-data driven marketing organization,” said Thelma Roxas–Jacob, Head of Robinsons Loyalty.

Manila, Philippines (PRWEB) January 10, 2014

Manthan, the global leader in Retail Analytics, announced today that one of the leading retail conglomerates in the Philippines, Robinsons Retail Holdings, Inc., through its retail subsidiaries, will implement ARC Customer360 and ARC Loyalty247 across all its retail business formats. The Robinsons - Manthan partnership goes back to 2007 when the retailer adopted ARC Merchandise Analytics. “Manthan has aligned our solutions to the growth curve of Robinsons and has always provided them the right analytics at the right time to enable data-driven decision-making to drive revenue and profitability,” says Sachit Murthy, VP Sales, Asia and Europe, Manthan.

The Robinsons Retail Group recently launched its Robinsons Rewards loyalty program to cut across all of its retail businesses – from supermarkets, department stores, and their affiliates including Toys R Us, Handyman, True Value and others. Robinsons Rewards has grown rapidly to become one of the premier programs in the region, complementing the specialized loyalty programs that some of the formats already run. ARC Customer360 will collate, analyse and interpret customer, purchase and campaign data across Robinsons Rewards and the specialized programs, to provide a comprehensive insight into the customer’s behavior. With Customer360’s predictive analytics and data mining capabilities, the Robinsons’ marketing team will be able to address customer nuance, purchase preferences and media habits, to be able to personalize its communication strategies. Robinsons will launch the Robinsons Rewards’ mobile app using ARC Loyalty247, thus establishing a real-time two-way channel to engage with customers on their smartphones, and interpreting their app-usage behavior to further enrich the understanding of customer behavior.

“We chose ARC Customer360 after a comprehensive review of analytics providers. Customer360’s execution-centric perspective will be a significant impact on our understanding of our customers and why we are their preferred retail choice. Customer360’s retail centricity gets my team up and running on analytics very quickly, while setting the stage for our evolution into a customer-data driven marketing organization,” said Thelma Roxas–Jacob, Head of Robinsons Loyalty.

About Manthan
Manthan serves as the Chief Analytics Officer for retailers worldwide.

Over 100 retailers are supported by Manthan’s predictive and guided analytics, pre-built and flexible dashboards, dynamic reports and data visualizations combined with complete mobile enablement. Moreover, Manthan provides the only retail solution to transform traditional business intelligence to smart decision-making support with bi-directional integration capabilities that convert insight to action.

The largest organization solely committed to delivering best-in-class retail BI solutions with over 700 employees in five countries, Manthan is recognized as a top 20 overall software solutions provider for the retail market by RIS News Software Leaderboard 2013. Additionally, Manthan Systems was listed as a top 10 vendors in three additional categories, including retail concentration, software provider for Tier One retailers and mid-size vendor.

For more information, please visit http://www.manthansystems.com.

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Stacy Hess
Manthan Systems
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stacy(dot)hess(at)manthansystems(dot)com


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