St. Louis, MO (PRWEB) January 16, 2014
Mason Duchatschek, founder and president of the social media, marketing and video production company Buildatribe LLC., has found a way to help entrepreneurs use rivals‘ advertising budgets against them.
In his new book, “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy,” Duchatschek reveals this secret and others beneficial to entrepreneurs, including those trying to start a business or work from home.
In the book, Duchatschek shares details of a social media marketing strategy designed to help small businesses generate Internet leads using name recognition associated with competitors’ products or services.
“A rival with a large advertising budget becomes an unwilling ally to a web savvy entrepreneur instead of an adversary without realizing it,” Duchatschek said.
Online marketing on social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, and Google+ make it possible for small companies to compete online even if they don’t have a website.
“This web marketing strategy is a brains versus brawn approach because the marketplace winner won’t always be the one with the biggest advertising budget,” he said. “In fact, it might be the opposite.”
Buildatribe LLC. (http://www.buildatribe.com) is located just outside of St. Louis in Washington, Mo.
Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.
Note to Editors: Duchatschek Available for Interview