Social Media Book Highlights Using Rivals' Ads Against Them

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Buildatribe LLC. company president Mason Duchatschek reveals how entrepreneurs can use a rival’s advertising budget against them online in his newly released book, “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy.”

This web strategy is a brains versus brawn approach because the marketplace winner won’t always be the one with the biggest advertising budget.

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Mason Duchatschek, founder and president of the social media, marketing and video production company Buildatribe LLC., has found a way to help entrepreneurs use rivals‘ advertising budgets against them.

In his new book, “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy,” Duchatschek reveals this secret and others beneficial to entrepreneurs, including those trying to start a business or work from home.

In the book, Duchatschek shares details of a social media marketing strategy designed to help small businesses generate Internet leads using name recognition associated with competitors’ products or services.

“A rival with a large advertising budget becomes an unwilling ally to a web savvy entrepreneur instead of an adversary without realizing it,” Duchatschek said.

Online marketing on social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, and Google+ make it possible for small companies to compete online even if they don’t have a website.

“This web marketing strategy is a brains versus brawn approach because the marketplace winner won’t always be the one with the biggest advertising budget,” he said. “In fact, it might be the opposite.”    

Buildatribe LLC. (http://www.buildatribe.com) is located just outside of St. Louis in Washington, Mo.

Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.

Note to Editors: Duchatschek Available for Interview

Telephone: 314-960-7852
Email: mason(at)buildatribe.com
Book Site: http://www.AttractCaptureConvertBook.com
Amazon Link: http://amzn.to/1bWuoxL

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Mason Duchatschek
@BuildTribes
since: 01/2011
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