Lambertville, Michigan (PRWEB) January 09, 2014
Weaving Influence is proud to announce three special book campaigns in January 2014. Partnering with the authors, the marketing firm will assist Catherine Robinson-Walker, Beverly Kaye and Sharon Jordan-Evans, and Jim Blasingame in creating buzz for their books. While each campaign is unique, all enlist Weaving Influence’s Team Buzz Builder network, prominent business and leadership bloggers, and social media leaders, as well as a host of book reviewers and interviews by journalists.
After two successful years of book launching campaigns, Weaving Influence CEO Becky Robinson anticipates 2014 will be the firm's best year yet. “We are very excited to start the year off with these three campaigns. The feedback and participation for these particular campaigns is a promising sign for a prosperous 2014.”
From January 13-17, 2014, Weaving Influence will assist best-selling author Catherine Robinson-Walker, MBA, MCC, in a special campaign for her book, "Leading Valiantly in Healthcare." Robinson-Walkers’s book addresses society’s demand for healthcare leaders needing to operate with a full range of effectiveness and skill. The President of The Leadership Studio shares from her decades of experience, specializing in healthcare leadership development, how leaders can achieve better outcomes for less cost by leading with exceptional focus, courage, and valor.
Beverly Kaye and Sharon Jordan-Evans will release the 5th edition of "Love 'Em or Lose 'Em: Getting Good People to Stay" on January 20, 2014. "Love ‘Em or Lose ‘Em" is the bestselling guide that provides twenty-six strategies to keep talented employees happy and productive. In addition to updating and revising all information for the fifth edition, the authors have included more international stories and statistics.
The week of January 27-31, 2014, Weaving Influence will assist Jim Blasingame in launching "The Age of the Customer." In his book, Blasingame identifies an epochal marketplace shift that’s causing the 10,000-year-old Age of the Seller to be overridden by the Age of the Customer. Blasingame teaches readers how the Age of the Customer is impacting love, trust, emotions, niches, globalization, intellectual property, selling, branding, and even technology. Plus he reveals what is not going to change.
Robinson credits the collaboration within the leadership blogger community for much of the company’s campaign successes. “Without the amazing support of our buzz building team, we wouldn’t be half of where we are today. It is very exciting once all the pieces are in place, bloggers share their book review posts, everyone is tweeting or sharing on their favorite social media platform, posting Amazon reviews, and much more. It truly is a team effort and one that is gratifying.”
For more information on these three campaigns, upcoming launches, or to get involved, visit Weaving Influence’s website.
Founded in 2012, Weaving Influence partners with authors and thought leaders to grow their online influence and market their books. The company identifies client priorities and focuses on providing ideas, plans, strategic advice, social media consultation and implementation. While primarily serving authors and thought leaders, Weaving Influence also works with corporations, small businesses and nonprofit organizations.