With the new logo and colors, we had a very specific image in mind of how we wanted others to perceive Heartland Dental. Our company is built on integrity, intelligence and quality. This new look perfectly complements these ideas.
Effingham, IL (PRWEB) January 10, 2014
Heartland Dental, LLC (“Heartland Dental”) the largest dental support organization in the United States, recently unveiled their updated logo and colors as part of their brand refresh.
“We decided to refresh our brand for several reasons. The name Heartland Dental Care did not adequately explain to dentists and patients our company focus and purpose,” explained Patrick Bauer, President and Chief Operations Officer at Heartland Dental. “It is our outlined mission to offer a full scope of non-clinical, administrative services so affiliated dentists and team members can deliver the highest quality dental care and experiences to the communities they serve. Our name better reflects this commitment to offering support to dentists and their teams. As we continue to grow and refine our processes, this new brand will help us clearly send this message.”
In addition, Heartland Dental is now represented with a refreshed logo, color scheme and tagline. Promoting tradition and stability, the dark blue and golden wheat logo makes a bold statement of how Heartland Dental is perceived, while alluding to a field signifying Heartland Dental’s Midwestern roots and the staple of growth. The memorable tagline of “Passionate. Proven. Professional.” is also included, illustrating the company’s commitment to their mission and vision.
“With the new logo and colors, we had a very specific image in mind of how we wanted others to perceive Heartland Dental. Our company is built on integrity, intelligence and quality. This new look perfectly complements these ideas,” said Rick Workman, DMD, Founder and Chief Executive Officer at Heartland Dental. “When dentists and dental professionals see our logo, we want them to immediately associate it with leadership and esteem.”
Founded in 1997 by Dr. Workman, the company has undergone several brand evolutions in its existence, each one representing a new milestone of growth and achievement. Now with its latest incarnation, Heartland Dental is poised to advance its goal of becoming the leader in dentistry even further.
“Looking back on the past 16 years and what we have accomplished with our company, I’m amazed every time I think about it. Starting out with a handful of affiliated offices in a few states, now we are supporting 535 offices in 26 states,” added Dr. Workman. “It is a testament to the dedication of every single member of our family. Even though our company made huge strides, we’ve only scratched the surface. I can’t wait to see what the future holds for Heartland Dental.”
About Heartland Dental
Heartland Dental, LLC is one of the leading dental support organizations in the United States with 535 affiliated dental offices located within 26 states. Based in Effingham, Illinois, Heartland Dental supports over 820 affiliated dentists and 6,200 team members by offering continuing professional education and leadership training along with a variety of non-clinical administrative services including staffing, human relations, procurement, administration, financial, marketing and information technology. For more information, visit http://www.Heartland.com. Follow Heartland Dental on Facebook, Twitter and LinkedIn.