Datalogic Teams with Digimarc to Dramatically Improve Checkout Scanning Speed

Share Article

World’s leading POS scanner manufacturer enables detection of Digimarc® Barcodes in fixed POS imaging devices

Datalogic Magellan™ 9800i scanner/scale

"We’re thrilled to be partnering with Digimarc to introduce this new, innovative technology to retailers," said Matt Schler, General Manager of Fixed Retail Scanning, Datalogic.

Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets and producer of bar code readers is proud to announce an exciting collaboration with Digimarc Corporation (NASDAQ: DMRC). Datalogic has enabled its new Magellan™ 9800i multi-plane imaging scanner to detect and process Digimarc Barcodes. The fully integrated solution will significantly reduce checkout times for retailers, boosting the average number of items scanned per minute. This faster scanning improves margins for retailers and reduces checkout wait time for consumers. The companies will demonstrate their new technologies, including the newly unveiled Digimarc Barcode at the National Retail Federation’s Annual Convention and EXPO (Retail’s BIG Show) 2014.

"We have found a great partner in Datalogic to bring a state-of-the-art point of sale solution to retailers," said Ed Knudson, executive vice president, sales and marketing at Digimarc. "So much time can be saved when traditional bar codes are augmented with Digimarc Barcodes. In fact, our tests with professional checkers have shown checkout scanning time can easily be cut by as much as 50 percent."

Digimarc Barcodes contain the same GTIN data currently carried in the product’s UPC code. The data is invisibly repeated multiple times over the entire package. This means that checkout clerks, as well as shoppers using self-checkout, can quickly scan items without having to find and position the bar code toward the camera, resulting in shorter lines for consumers and cost savings for retailers.

"Just as the UPC changed the face of retail when it was introduced almost 50 years ago, Digimarc Barcodes will have a similar impact," said Matt Schler, General Manager of Fixed Retail Scanning, Datalogic. "We’re thrilled to be partnering with Digimarc to introduce this new, innovative technology to retailers."

The new Magellan 9800i scanner is the world’s first bar code scanner driven completely by high performance digital imaging, resulting in the ability to increase checkout performance. It is offered in a full range of in-counter scanners and scanner/scales with high reliability designed to provide maximum throughput.

Be sure to visit Datalogic’s booth 3545 at NRF to witness this dynamic technology in practice.

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Identification with a specific focus on the Automatic Data Capture and Industrial Automation sectors. As a world-class total solutions provider and producer of bar code readers, data collection mobile computer and vision systems, Datalogic offers innovative solutions for a full range of applications in the manufacturing, retail, healthcare and transportation & logistics industries. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). The Group's recent acquisition of Accu-Sort Systems Inc., a leading supplier of Automatic Identification products and solutions in the United States, has doubled its presence in the Industrial Automation market, escalating Datalogic to undisputed leadership in the Industrial Bar Code Scanners segment with a market share of 31%. Datalogic Group as of today employs more than 2,400 members of staff worldwide, distributed in 30 countries across Europe, the Americas and the Asia Pacific region. In 2011 Datalogic Group achieved revenues for 425,5 million Euro and invested over 26 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.

For more news and information on Datalogic, please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Datalogic ADC and the Datalogic Automatic Data Capture logo are trademarks of Datalogic S.p.A. Magellan is a registered trademark of Datalogic ADC in many countries, including the U.S.A. and the E.U.

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.

Pam McQueen

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Pam McQueen
+1 (541) 520-6961
Email >
Visit website