(PRWEB) January 14, 2014
Mindmatrix has announced a free etraining workshop on the topic of Channel Marketing Automation. This workshop is targeted at sales and marketing professionals interested in learning more about the latest strategies and best practices in the field of channel marketing automation. Mindmatrix builds software that enables sales and marketing teams to be significantly more effective through a combination of channel automation, asset management, marketing automation, and sales enablement technology.
This eWorkshop, scheduled for January 17, will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships. Attendees will learn how company brands can achieve the dual goals of maintaining brand integrity and improving visibility into the channel partner pipeline, as well as a review of the benefits of using automation to improve Channel Marketing.
The presentation will be conducted by Clare Price, Vice-President of Research at Demand Metric. A B2B marketing strategist with a focus on sales and marketing alignment, brand development, and social media strategies. Price was formerly a Research Director at Gartner and has written 5 books on the subject of marketing.
Harbinder Khera will co-host the workshop and is the CEO and Founder of Mindmatrix. Mindmatrix is a cutting-edge marketing automation and sales enablement company whose platform incorporates all the functions and metrics essential for sales and marketing departments to be successful into a single software package.
Interested sales and marketing leaders can sign-up at no charge for this etraining workshop by clicking [this link. The workshop is scheduled for January 17, 2014 at 1pm EST/10am PST.