LPL Financial Enhances Mobile App For Advisors

LPL Financial LLC, the nation’s largest independent broker-dealer, has drastically upgraded its mobile app for advisors. Announced this morning, the LPL Financial Mobile app’s new advancements include greater on-the-go access to market data, a highly secure message system to better engage with clients and real-time financial headlines from Thomson Reuters; these upgrades, among others, are in response to feedback received from advisors, and will ultimately improve LPL Financial’s overall service offering.

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San Diego, CA (PRWEB) January 14, 2014

LPL Financial LLC, the nation’s largest independent broker-dealer, an RIA custodian, and a wholly owned subsidiary of LPL Financial Holdings Inc., today announced cutting-edge enhancements designed to improve the overall service offering to LPL Financial Mobile, the company’s mobile app for advisors. The enhanced app offers advisors greater real-time insight into market events and an improved ability to interact directly with clients. These upgrades are being delivered in direct response to the feedback received from advisors.

“These enhancements are designed to help our advisors best serve their clients by giving them on-the-go access to real-time information directly from their mobile phones or tablets,” said Victor Fetter, LPL Financial’s Chief Information Officer. “LPL Financial is committed to providing timely technology solutions to our advisors and their clients on an on-going basis, which is why we continue to enhance online and mobile access. We’re extremely encouraged by the preliminary response to LPL Financial Mobile so far and will continue to solicit feedback, listen closely and make sure we’re delivering products that meet and exceed needs.”

In addition to continuing to enable complete, on-the-go access to an advisor’s client account information, LPL Financial Mobile now includes the following:

  • Real-time financial headlines from Thomson Reuters, a leading financial news outlet;
  • Daily commentary and valuable market insight from members of the LPL Financial Research team, including YouTube® videos featuring Chief Investment Officer Burt White and Chief Market Strategist Jeffrey Kleintop, and SVP and Fixed Income Strategist Anthony Valeri;
  • A redesigned user interface with a simpler look and feel, and a sidebar menu for more seamless navigation on both smartphones and tablets;
  • Continuous updates about the company via the LPL Financial Twitter stream;
  • Information-sharing capability via email, direct message, Twitter or Facebook, and
  • The ability to answer questions and engage with clients via a secure message system.

Ross Gerber, an LPL Financial affiliate and President and CEO of Gerber Kawasaki Wealth & Investment Management, in Santa Monica, CA, said, “With these new upgrades, we can now view client account information, access vital market insights from LPL thought leaders and answer client questions anywhere, anytime, which is a vital strategic imperative in helping us build stronger relationships with our clients.”

James Cox, an LPL Financial affiliate and Managing Partner of the Harris Financial Group, in Richmond, VA, said, “The LPL Mobile app is like carrying my entire office on my phone. It saves me time getting ready for client meetings because the information is available in real time and on-the-go. It’s meaningful to my clients when I can meet them on their terms, where they want to meet. I no longer have to be tied to my desk or carry my laptop around.”

Fetter concluded, “Today’s upgrades are substantial, but only the beginning. Our process is to continually take in feedback from advisors, and based on their input, quickly develop and deploy enhancements. We will continue to make announcements as enhancements become available.”

There are a number of planned enhancements coming to LPL Financial’s technology suite in 2014, which may include a redesigned email service, updates to performance reporting available in the Portfolio Manager product, and a significant upgrade to the Resource Center, which is the online portal that the company uses to communicate with advisors.    

About LPL Financial

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc., is the nation's largest independent broker-dealer (based on total revenues, Financial Planning magazine, June 1996-2013), an RIA custodian, and an independent consultant to retirement plans. LPL Financial offers proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 13,500 financial advisors and approximately 700 financial institutions. In addition, LPL Financial supports more than 4,500 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms and technology solutions. LPL Financial and its affiliates have approximately 3,000 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit http://www.lpl.com.

Securities and Advisory Services offered through LPL Financial. A Registered Investment
Advisor, Member FINRA/SIPC

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LPL Financial Media Contact
Tony Vignieri
(858) 909-6698
tony.vignieri@lpl.com


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