Lone Tree, CO (PRWEB) January 15, 2014
Research from the London School of Economics indicates that retention is 60% to 65% when information is presented in a story versus 5% to 10% when presented in a factual recitation. Sales training gurus Sandler Training in Lone Tree, CO have launched a stand-alone class on putting the power of a good story to work in business applications.
"We have always included skill training on leveraging third party stories into our President's Club sales training," stated Sandler Training President and CEO Chuck Terry. "The noise from interruption marketing is at an all-time high, drowning out sales messaging like never before."
"We felt it was important to break out the skills we teach on how to tell great business stories and put together a self-contained program on just that powerful skill" said Mr. Terry.
The program includes tips, tactics, strategies, and skills for telling stories in such a way as to have a dramatic impact on selling, marketing, and the communication of values within the company as well. Crafting stories that will result in media coverage for firms is also a topic.
For more information on this new program contact Sandler Training in Lone Tree at 303-734-7161.
Sandler Training has been in the business of helping companies grow for over 40 years. With well over 200 Training Centers Internationally Sandler Training is one of the most recognized brands in the world for sales and management training.