Marketing Advocate Demonstrates Channel Marketing’s Impact on Revenue with Advanced Reporting and Analytics

Through-Partner Marketing Automation Pioneer Delivers Interactive Reporting Services For The Channel

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The new release of Marketing Advocate’s TPMA software includes a powerful analytics dashboard that provides at-a-glance insights into campaign performance and ROI

The enhancement of our client-facing dashboard better enables our clients to analyze campaign effectiveness so they gain the visibility and control they require to drive the results they demand.

CENTERVILLE, MA (PRWEB) January 15, 2014

Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, today announced the release of a new interactive dashboard that provides business intelligence and ROI insights in real-time.

With this release, Marketing Advocate delivers enhanced reporting and analytics capabilities, providing channel sales and marketing executives the ability to measure the effectiveness of their channel demand generation campaigns.

Gary Morris, Founder & CEO of Marketing Advocate, said, “This release is another major step forward to differentiate our solution, streamline our service delivery model, and support more effective marketing. The enhancement of our client-facing dashboard better enables our clients to analyze campaign effectiveness so they gain the visibility and control they require to drive the results they demand.”

With Marketing Advocate’s newest dashboard release, you can:

  •     Improve the effectiveness of your channel marketing campaign by tracking results and adjusting levers in real-time
  •     Gain insight into which email nurture campaigns are performing/underperforming and why
  •     Track the conversion velocity so that you can close new business faster
  •     Better manage the channel prospect lifecycle
  •     Provide daily/weekly/monthly reports to your channel sales executives to justify the spend

The new software release includes many enhancements to the user interface, including an improved navigation layout, enhanced user experience, and a “New Opportunities Over Time Growth” widget to specifically track lead nurturing campaigns.

New Demo Available
This new release of the software is immediately available, and a new demo of this latest release—including the analytics dashboard—is now available online. To view the demo, go to http://www.marketingadvocate.com/demo.

About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.


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