Akron, Ohio (PRWEB) January 21, 2014
Data-driven marketing agency Eleventy Group announces a new partnership with one of the world’s leading nonprofit organizations: Special Olympics International. Eleventy will be working with Special Olympics to refine and execute a direct marketing segmentation strategy for the phone.
"Being a part of the Special Olympics International mission is a privilege for Eleventy," said Angie Moore, Eleventy’s vice president of strategy and development. "They are one of the most recognized brands in the world, and we are excited to help them contact their donors and speak to them more personally about why giving is so important. Our goal is to help the organization optimize their telephone channel through data science and expert modeling—ultimately, building stronger relationships with their critical supporters."
Special Olympics International provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities—giving them opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.
For over 45 years, Special Olympics has worked to create a better world by fostering the acceptance and inclusion of all people. As the world’s largest sports organization for people with intellectual disabilities, Special Olympics has active programs in over 170 countries and a growing body of more than 4.2 million athletes.
"Our direct marketing team is focused on integrating channels to build donor engagement," said Shannon McCracken, Senior Director of Direct Response Marketing at Special Olympics. "We have an incredibly complex program, and Eleventy brings more expert bandwidth focused exactly where we need it."
Eleventy Marketing Group provides data-driven marketing solutions for nonprofit organizations and businesses across industries. We use data to drive actionable recommendations on audience, message and channel that improve your bottom line. Learn more about Eleventy and the customized marketing services we offer at eleventygroup.com.