Eni’s website stands out for its in-depth presentation of how the company does business, its global presence and the relationship between sustainability and its business model. - Staffan Lindgren, Managing Director KW Digital
Stockholm, Sweden (PRWEB) January 23, 2014
With a score of 88.8 points out of 100, an improvement of 5.3 on last year, Italian oil company Eni edged out former winner Telecom Italia (86.1) to be named as the best company for online corporate communications on the Euro 500 list. Swedish hygiene and forest products company SCA took third place while Finnish Wärtsilä and Swedish Match rounded off the top five best performers.
Eni also retained the top position in the Global 100 list, which evaluated the largest 100 companies worldwide. Germany’s BASF (72 points) maintained silver and Bayer (66) took the bronze. The first non-European companies are the Australian bank ANZ who came 15 (48,8) and American giant Johnson & Johnson on the 16th place (47,2).
“Eni tops the European and the Global ranking for the fourth time, making them a consistently strong performer in the KWD Webranking study. Eni’s website stands out for its in-depth presentation of how the company does business, its global presence and the relationship between sustainability and its business model. Compared to last year, Eni has worked to improve its presence in social media improving the integration within the corporate website,” says Staffan Lindgren, Managing Director KW Digital.
The average European score was 37.6 points, 1.7 points lower compared with the previous edition. The average score on the Global 100 also decreased, from 38.7 to 37.2. The best climber in the European ranking was the UK-based copper mining group Antofagasta with an increase of 13 points.
US companies dominating when it comes to responsive design – websites that automatically adapt to the visitor’s device and screen resolution. Sweden, Denmark and France follow. In last year’s edition of the survey only one responsive website was found among the 100 largest companies in Europe, while this year that number is 14. The use of smartphones is particularly high within the investor and journalist audience and today well over 20 percent of the traffic to corporate websites comes from mobile devices.
Sweden is best overall in using social media while Facebook is most used by American companies. A company you would expect to dominate in social media is Google. However the ranking shows that Google is not using Google+, at least they don’t promote that they do on their website and neither do they receive the maximum score in the external search engine test (conducted on google.com). LinkedIn, Slideshare and YouTube are also examples were Google do not score.
When considering only the 20 largest companies in the countries covered by the research, Finland tops with an average score of 58,5, followed by Sweden (56,6), Germany 52,3) and Italy (51,3).
KWD Webranking – established in 1997 – is Europe's leading survey of corporate websites. Conducted annually by the consultancy KW Digital based in Stockholm and London, with partners in Milan and Lisbon. The European research covers the FT Europe 500 list and the Global ranking includes the largest 100 companies in the FT Global 500 list.
In order to reflect the current trends and stakeholder needs, the KWD Webranking criteria are updated every year based on the results of questionnaires answered by the capital market, journalists and job seekers. The KWD Webranking 2013-2014 protocol includes 102 criteria divided into 10 sections for a maximum score of 100 points.