The growing capabilities of cell phones and tablets will expand the industy's market.
New York, NY (PRWEB) January 21, 2014
The Software Publishing industry experienced dynamic growth in the five years to 2013, with businesses and consumers increasing their investments in software, computers, smartphones and video games. The industry is expected to achieve an annualized revenue increase of 4.3%, with a 2.0% increase in 2013 alone, to $189.5 billion.
As crises rocked the housing, automotive and financial sectors, related businesses curtailed investment in software; cutbacks resulted in a 3.5% revenue decline in 2009 to $148.4 billion. Decreasing demand from original equipment manufacturers that preinstall software on devices lowered downstream demand from computer manufacturers (IBISWorld report 33411a), thus adding pressure to industry revenue. Rendering themselves almost indispensable, software publishers remained profitable, despite an increasing presence of software piracy.
According to IBISWorld Industry Analyst Sarah Kahn, “During the past five years, publishers focused on strategic acquisitions and product development; large software publishers eagerly bought smaller publishers with specialties in growing niches.” Oracle Corp. acquired long-standing industry operator Sun Microsystems, and Microsoft Corp. acquired a number of companies that developed software relevant to search engines and web-based software platforms, such as Skype. As technological developments continue to drive innovation and require companies to participate in an increasingly diverse array of platforms, acquisition activity within this industry will grow more robust.
Growth in developing countries and technological progress with semiconductors and telecommunications, are expected to expand the market and create fresh competition. “Mobile computing devices, from cell phones to tablet computers, are opening up new platforms for software publishers and traditional companies to compete on,” says Kahn. Companies will also move rapidly toward “cloud computing,” which will open up a wider array of software possibilities for mobile phones as well as tablets, no longer hampered by their low storage capacity. Industry operators are expected to increasingly use “subscription as a service” sales models, which will stabilize cash flows. Slower technological growth will continue through the five years to 2018.
For more information, visit IBISWorld’s Software Publishing in the US industry report page.
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IBISWorld industry Report Key Topics
The Software Publishing Industry disseminates licenses to customers for the right to execute software on their own computers. Publishers market and distribute software products but may also design the software, produce support materials and provide support services.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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