Wawa Expands APT Relationship to Optimize Merchandising Strategy

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Wawa will leverage APT's Merchandise Optimization to maximize profitability of space and merchandise assortment plans, assess the impact of each merchandising change, and fine-tune merchandising strategy across more than 600 locations.

Patrick O’Reilly, President and Chief Operating Officer at Applied Predictive Technologies (APT), recently announced Wawa’s decision to license APT’s Merchandise Optimization software, adding to Wawa’s current long term licenses for APT’s Test & Learn management system and Market Basket Analyzer. Wawa will leverage Merchandise Optimization to maximize profitability of space and merchandise assortment plans, assess the impact of each merchandising change, and fine-tune merchandising strategy across more than 600 locations.

Over 40 of the nation’s top 100 retailers, including Target, and CVS, use APT’s enterprise software platforms to drive high-impact decisions. APT will continue to work closely with Wawa to answer important business questions in products, marketing, promotions, and merchandising.

David Prevost, Director of Space Planning & Merchandising at Wawa, explains, “Licensing APT’s Merchandise Optimization has enabled us to drive significant margin increases by reallocating our space in numerous categories, and to rapidly transition from analysis into implementation. By rolling out the optimal merchandising strategy on a store-by-store basis, we are able to capture significant additional value across our network.”

“APT is excited to expand our relationship with Wawa to include Merchandise Optimization,” said Patrick O’Reilly. “We look forward to helping them realize the highest returns from their merchandising strategy through data-driven decisions.”

About Wawa, Inc.
Wawa, Inc., a privately held company headquartered in Wawa, PA, began in 1803 as an iron foundry and evolved over the years from a milk processing plant to a food market. Today, Wawa operates more than 570 convenience stores, most of them open 24 hours a day, 365 days a year, in Pennsylvania, New Jersey, Delaware, Maryland and Virginia. Wawa employs over 16,000 individuals and delivers high-quality one-stop shopping experiences to over 400 million customers, offering award-winning coffee, built-to-order sandwiches, and a popular line of Wawa brand dairy, juice and tea products.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Target, Staples, Lowe’s, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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