iPhone and iPad Rank First in Email Communication Traffic for Apartment Communities

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Mobile traffic accounts for 45 percent of email opens to multifamily residents, according to data released by Property Solutions.

Property Solutions Message Center 2013 Mobile Email Communication Device Browser User Comparision Traffic Desktop

Device/Browser Comparison for Dec. 2013 by Percent of Total Email Clicks

Backed by real-time account updates, apartment communities can set up automated messaging to reach renters at specific touchpoints, so they’re consistently engaged.

Property Solutions, the multifamily industry's open-access Platform as a Service (PaaS) provider, announced 2013 mobile statistics on email communication traffic from apartment communities to current and prospective residents. Currently 45 percent of emails to apartment residents—including leasing offers, rent reminders, community announcements, and maintenance status updates—are viewed by smartphone, up from 30 percent at the end of 2012. Apple’s iPhone and iPad accounted for the largest readership in December 2013 at 31 percent, followed by visitors in Chrome (24 percent) and Internet Explorer (20 percent). Recent jumps in mobile email usage hasten the need for mobile-friendly email design to support user interaction and functionality in all settings.

From January to December, iPhone and iPad viewership grew by 238 percent, overtaking Windows Internet Explorer (IE) from its top spot at the start of 2013. By the end of the year, desktop viewership averaged 55 percent of total traffic, with Google Chrome making up the largest share of desktop browsers. Results were collected through Message Center—Property Solutions’ unified messaging system within Entrata PaaS. Message Center allows companies to set automated communications by text, voice, and email, integrated in real-time with current resident accounts, as well as prospective leads, through centralized list management. In light of exponential gains in mobile traffic, email templates within Property Solutions' Message Center feature a responsive framework compatible for any browser or device so that residents can view and respond to messages instantly from anywhere.

“Message Center stands apart from other email and text messaging systems because it’s backed by real-time account updates coming through a single database and allows companies to capitalize on marketing opportunities that are specific to the leasing cycle,” said Property Solutions CEO Dave Bateman. “Whether there’s a new guest card coming in, or an upcoming renewal, or even just a birthday message, apartment communities can set up automated messaging to reach renters at specific touchpoints, so they’re consistently engaged.”

Within Message Center’s design library, companies select from an array of customizable email templates, with a live preview of their message as it will appear by mobile device and desktop. The template editor has a complete selection of styling and formatting options for text, images, video, and more. In addition, key metrics such as unsubscribes, open/click rates, and conversion rates are depicted in visual charts and graphs to provide interactive reporting and actionable feedback for users of all levels.

Those interested in learning more are invited to preview recent product enhancements during a webinar titled “Getting Your Message Across” on January 28th at 10 a.m. MST by registering at http://www2.gotomeeting.com/register/461563298.

About Property Solutions
Founded in 2003, Property Solutions® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Property Solutions’ Entrata® PaaS currently serves more than 20,000 apartment communities nationwide, including 28 of the NMHC Top 50 Largest Managers. Property Solutions’ open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to http://www.propertysolutions.com.

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Tashina Wortham
Property Solutions, Inc
+1 (801) 375-5522 Ext: 691
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