US Arts and Crafts Market and Consumer Research: Industry Growth, Trend, Focus and Research Report 2014

MarketResearchReports.Biz announces addition of new report “Arts and Crafts Consumer - US - January 2014” to its database. Visit: http://www.marketresearchreports.biz/analysis-details/the-arts-and-crafts-consumer-us-january-2014.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
MarketResearchReports.biz

MarketResearchReports.biz

Albany, NY (PRWEB) January 27, 2014

Arts And Crafts Consumer - US - January 2014

There is a core audience of arts and crafts consumers, generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.

Browse Complete report with TOC: http://www.marketresearchreports.biz/analysis-details/the-arts-and-crafts-consumer-us-january-2014.

Table of Content

Scope and Themes

What you need to know
Definition
Data sources – consumer survey data
Abbreviations and terms

Executive Summary

62.5 million consumers made arts and crafts in 2012
Figure 1: The crafting community in the US, by type of craft, 2012
Participation in arts/crafts leisure hobbies increasing
Figure 2: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
Young women are the core arts and crafts consumer
Figure 3: Arts and/or crafts made in the last 12 months, by gender and age, October 2013
Parents twice as likely as the average to make arts and crafts
Figure 4: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013
One third of crafters make crafts six or more times per year
Figure 5: Frequency of making art and crafts, October 2013
Majority of consumers make arts and crafts from scratch
Figure 6: Method of making art and crafts, October 2013
Making arts and crafts to give as gifts is a common motivation
Figure 7: Given handmade art/crafts to family/friends as gifts, by gender and age, October 2013
Social media is a useful resource for parents
Figure 8: Usefulness of social media posts to making a new art/craft– Useful, by parents with children and age, October 2013
Half of those with basic skills looking to learn
Figure 9: Reasons for making arts and crafts, by basic skills for making art and crafts, October 2013
What we think

To Download Sample Report, Visit: http://www.marketresearchreports.biz/sample/sample/185701.

Issues and Insights

How has the expanded role of the internet changed crafting landscape?
The issues
The implication: online resources allow marketers to cater directly to specific needs
Are there any unique ways to stand out among parents?
The issues
The implication: marketing to parents should focus on how crafting is good for them
How can marketers help expand the core audience?
The issues
The implication: there are multiple opportunities to attract less common audiences
How can marketers engage with less “serious” crafters?
Issues:
Insight: consumers are eager to learn

Trend Application

Trend: The Man in the Mirror
Trend: Objectify
Mintel futures trend: Old Gold

Size of Consumer Market for Arts and Crafts

Key points
Participation in some leisure hobbies increases 2009-13
Figure 10: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
62.5 million consumers made arts and crafts in 2012
Figure 11: Size of crafting community in the US, 2012

Leading Companies

Leading arts and crafts supply stores
Michaels Stores, Inc.
Figure 12: Michaels Stores share of revenues, by product category, fiscal years ending 2010-12
Jo-Ann Fabric & Craft Stores
Sewing products
Non-sewing products
Figure 13: Jo-Ann Fabric and Craft Stores sewing vs. non-sewing product share of revenues, fiscal years ending January 2009-11
Hobby Lobby
EthnoGraphic Media
Every Tribe Entertainment
Hemispheres
Mardel Christian & Education
Select local and specialty arts and crafts stores
Art Fire
Austin Art Garage
Dakota Art Stores
Foursided and Twosided
Etsy
Figure 14: Etsy monthly sales, November 2009-13
Figure 15: Etsy user monthly characteristics, November 2009-13
Figure 16: Etsy infographic, November 2009-13

Marketing Strategies

Jo-Ann Stores iPad app helps users discover next project
Figure 17: Jo-Ann Stores iPad App, 2013
Michaels Stores promotes new product line on Pinterest
Figure 18: Michaels Stores Framed Board, Pinterest, 2013
Shutterfly ads describe photo books as “the best gift ever”
Figure 19: Shutterfly, “Photo Books Make the Best Gift Ever,” television ad, 2013
Figure 20: Shutterfly, “Cardworthy Holiday Photos,” television ad, 2013
Etsy coaches users how to succeed
Target crafts with Celebrity Mommy Ambassador
Figure 21: Target, “DIY Crafts with Soleil Moon Frye,” YouTube Video, 2013

To Read the Complete Report With TOC, Visit: http://www.marketresearchreports.biz/analysis/185701

Types of Art and Crafts Made in the Last 12 Months

Key points
Most arts and crafts made by young women
Figure 22: Types of art and crafts made in the last 12 months, by gender and age, October 2013
Parents twice as likely to make arts and crafts
Figure 23: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013
Painting, knitting, and jewelry making frequent activities
Figure 24: Types of art and crafts made in the last 12 months, by frequency of making art and crafts, October 2013
Knitting and quilting consumers have advanced skills
Figure 25: Types of art and crafts made in the last 12 months, by skill for making art and crafts, October 2013
Photo albums made with kits, opportunity for more digital sharing
Figure 26: Types of art and crafts made in the last 12 months, by method of making art and crafts, October 2013
Many arts and crafts consumers engage in multiple types
Figure 27: Types of art and crafts made in the last 12 months, by number of types of arts and crafts made, October 2013

Frequency of Making Art and Crafts

Key points
One third of crafters make them 6+ times per year
Figure 28: Frequency of making art and crafts, by gender and age, October 2013
Marketers need to keep consumers with advanced skills interested
Figure 29: Frequency of making art and crafts, by skill for making art and crafts, October 2013
Room for consumers who use kits to make more arts and crafts
Figure 30: Frequency of making art and crafts, by method of making art and crafts, October 2013

Latest Reports:

Operating Room Equipment Market (Operating Tables, Operating Room Lights, Surgical Booms, Operating Room Integration Systems and Surgical Imaging Displays) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019 : http://www.marketresearchreports.biz/analysis-details/operating-room-equipment-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019

This report studies the current scenario as well as the future market potential for operating room (OR) equipment, globally. The major operating room equipment types studied in this report are operating tables, operating room lights, surgical booms, operating room integration systems and surgical imaging displays. The market for these equipment have been extensively analyzed on the basis of factors such as product types, technological developments, pricing and availability across various geographies. The market size and forecasts in terms of revenue (USD million) for each of these equipment categories have been provided for the period 2011 to 2019, considering 2012 as the base year. The report also provides the % compounded annual growth rate (CAGR) for the market for each segment for the forecast period 2013 to 2019.

The global market for operating room equipment has been segmented geographically into four regions, namely, North America, Europe, Asia-Pacific and Rest of the World (RoW). The market size and forecast for each region has been provided for the period 2011 to 2019 along with the CAGR (%) for the forecast period 2013 to 2019. The study also includes qualitative analysis of the competitive scenario in various countries of these regions. The market overview section of the report comprises qualitative analysis of the overall market considering the factors determining the market dynamics such as drivers, restraints and opportunities, along with the Porter’s five force analysis and market attractiveness analysis.

To Get Sample Copy Of This Report: http://www.marketresearchreports.biz/sample/sample/177010

The report also includes a section on the competitive landscape of the market, wherein the market share analysis of leading players in the global OR equipment market, in terms of percentage share in 2012 has been discussed. A list of recommendations has also been included for new entrants as well as existing market players to help them establish a strong presence in the market and accentuate market shares. The report concludes with the profiles of major players in the OR equipment market such as Getinge Group, Steris Corporation, Stryker Corporation, Berchtold Corporation, Skytron, LLC, TRUMPF GmbH + Co. KG, Karl Storz GmbH & Co. KG, Eschmann Equipment, Mizuho OSI and NDS Surgical Imaging, LLC.

Caprolactam (Nylon 6 Fiber and Nylon 6 Resin) Market For Textiles, Carpets, Industrial Yarns, Engineering Plastics, Packaging, Electronics and Other Applications - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019: http://www.marketresearchreports.biz/analysis-details/caprolactam-nylon-6-fiber-and-nylon-6-resin-market-for-textiles-carpets-industrial-yarns-engineering-plastics-packaging-electronics-and-other-applications-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019

The demand for caprolactam is mainly prompted by growing demand from engineering applications and electronics industry. Asia Pacific dominates the global market for caprolactam. This report by Transparency Market Research analyses, estimates and forecasts the caprolactam demand on a global and regional level for the six year period from 2013 to 2019, both in terms of volume and revenue. The study also provides information on restraints, drivers and opportunities along with the impact on the overall market for the forecast period. The report segments the market based on application and region and offers estimates and forecast of the caprolactam market for each segment.

The study analyses the product value chain beginning with feed stock material up to end-use. In addition it also evaluates the market based on Porter’s five forces model that analyses the degree of competition in the market by considering other factors such as the bargaining power of buyers and suppliers, threat from substitute products and new entrants. The report includes a detailed competitive landscape of the caprolactam market including company market share analysis and the profile of key market participants.

To Get Sample Copy Of This Report: http://www.marketresearchreports.biz/sample/sample/185664

In this study the caprolactam market is segmented based on their type, application and geography. The demand of each product type and application of caprolactam in terms of volume and revenue for each region is forecasted in this report for the period from 2013 to 2019.

Contact Us:    
Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Toll Free: 866-997-4948
Tel: +1-518-618-1030
E: sales(at)marketresearchreports(dot)biz

Site: http://www.marketresearchreports.biz/
Blog: http://mresearchreports.blogspot.com/