The Key to Strategy in the Digital World: The Digital Strategy Innovation Summit, March 19 & 20, 2014

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Join over 200 senior level industry leaders at IE.'s Digital Strategy Innovation Summit at the New York Marriott Downtown Hotel on March 19 & 20, 2014 and learn how emerging trends in social media and other digital technology can help your organization stay focused and able to compete in our multi-connected world. The Summit will give digital strategists new tools and innovative ideas to help plan and implement effective cross-platform campaigns combining web, mobile and social media marketing efforts.

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In order to be successful, you must continually evaluate and alter your digital strategy and be prepared to react in real-time to your customers.

As organizations and global markets grow, the role of corporate digital strategy leaders has become more important in ensuring successful strategy implementation and execution. Successful companies use technology to engage their customers and enhance the traditional marketing process. But many find that keeping up to date with new technologies, and responding to the ever-increasing customer engagement can be challenging and daunting. Through case studies, expert-led workshops and networking, the Digital Strategy Innovation Summit offers attendees the chance to learn about the next generation of digital technologies and best practices in using digital initiatives to maximize the benefits for their organizations.

“In order to be successful, you must continually evaluate and alter your digital strategy and be prepared to react in real-time to your customers,” said Michaela Jeffery-Morrison, Director, Global Operations at Innovation Enterprise. “The summit is the perfect opportunity to network with industry leaders and to learn about the latest innovations in the field.”

Amongst the 25+ industry expert keynote presentations includes Bob Rinderle, Global Digital Leader at GE Healthcare. Today, customer engagement is as fast as lightning – questions, comments, and responses to new products, procedures, and problems are just seconds away. Rinderle will show how GE Healthcare manages to find focus amid these digital distractions by leveraging digital to disrupt and unlock economic value, and goodwill trapped inside its legacy commercial channels.

For a complete list of speakers, agenda and registration details for the Digital Strategy Innovation Summit, visit:


About IE:

Innovation Enterprise, a CFO Publishing, company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights.

Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Deanna Notice
IE. - Innovation Enterprise
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IE. - Innovation Enterprise
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