CMSWire to Host a Tweet Jam on the Internet of Things and its Impact on Customer Experience #CXMChat

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The ‘Internet of Things’ may sound like nothing more than a catchphrase, but the number of connected devices grows daily. What are the implications for organizations and how can they separate the hype from business value?


The Internet of Things brings excitement, opportunity and a means to evolve our society. But we must approach it carefully and deliberately, and most importantly, we must start planning now. -- Kimberly Samuelson, a web magazine focused on customer experience management, social business and information management, is hosting a Tweet Jam to discuss the challenges and benefits the Internet of Things holds for businesses.

At this year's International CES, the Internet of Things (IoT) was a key topic, with predictions of a $19 trillion value, new partnerships and acquisitions, and the introduction of a series of shiny new connected "things." By 2020, analysts estimate there will be 26 billion connected units worldwide. What technology will be needed to harness this potential source of data? And what are the underlying implications of such a hyper-connected world?

Join in at 10 a.m. PST / 1 p.m. EST / 1800 GMT on Wednesday, Jan. 29 as CMSWire and the broader CMSWire community engages in an hour-long discussion on the potential of the Internet of Things and the massive impact it could have on customer experience.

These questions will shape the discussion:

1. Cisco's John Chambers expects IOT to have a $19 trillion dollar impact. Is the IoT hype deserved? Why or why not?
2. IoT is easy to see from a B2C perspective (e.g., wearables, thermostats). How will it change B2B life?
3. What ways can you imaging IoT shifting B2B marketing, aside from perhaps increased location awareness?
4. Name the biggest roadblocks/risks involved in integrating the Internet of Things in a business model.
5. What kinds of standards will need to be developed to facilitate the Internet of Things?
6. How will companies address privacy in this hyper-connected world?

To help answer these questions, CMSWire has assembled a great group of industry experts to share sights and field experiences, including:

Marius Monton, Innovation Unit Manager at Worldsensing —@mariusmonton
Kimberly Samuelson, Director of Government Marketing, Analyst Relations at Laserfiche — @ecmchick
Jennifer Ernst, VP of Business Development at Thinfilm — @ErnstJen
Tom Petrocelli, Research Director, Enterprise Social, Mobile and Cloud Applications at Neuralytix, Inc.— @tompetrocelli
Rob Markovich, VP marketing and Business Development at Ayla Networks — @AylaNetworks
Ronak Sutaria, Lead Researcher at Mindtree — @rsutaria
Joseph A. di Paolantonio, Independent providing IoT & DMA research and synthesis — @JadP
Chris Surdak, Information Governance, Analytics and e-Discovery expert at HP Autonomy —@CSurdak.
Brian Gilmore, Solution Expert, Internet of Things and Industrial Data at Splunk — @BrianMGilmore
Kevin Lindsay, Director of Conversion Product Marketing at Adobe —@kevlindsay
Matt Silk, CMO at Waterfall — @mattsilk
Scott Harper, coCEO at Dialexa — @harpscott

All experience levels are welcome to join in. Just tweet questions and/or responses throughout the Tweet Jam. By using the #CXMChat hashtag, messages will automatically become part of the discussion. Participants can also follow along in the #CXMchat chatroom.

Tweet Jam Participation Guidance

Twitter is a highly flexible medium. To keep the discussion useful to all, participants should follow the following guidelines:

Introduce themselves with their first #CXMChat tweet. Include name, job title and organization.
Subsequent tweets must start with the question number being responded to and the    #CXMChat hashtag. For example, "@bigbird Q1 The hype is deserved, but it will be a long time before most businesses feel the effects #CXMChat "
Please don't pitch products or services; stay knowledge focused
Keep the discussion professional, but informal
Remember that this is a public chat -- be thoughtful

About CMSWire
The web magazine, published by Simpler Media Group, Inc., focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 300,000 monthly readers.

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Siobhan Fagan
since: 05/2010
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