The IDM unveils IDM Online with partner Home Learning College

Share Article

The Institute of Direct and Digital Marketing, the UK’s only government approved institute for professional qualifications in direct, data and digital marketing, and Home Learning College, the UK’s largest distance learning provider for professional qualifications, today announce the launch of IDM Online and several new online marketing qualifications, the first of which will be the IDM Professional Diploma in Digital Marketing.

The Institute of Direct and Digital Marketing Online Logo

IDM Online Logo

We’re tremendously excited that, with Home Learning College’s renowned elearning expertise, we can now bring the best learning experience possible to agency, client and vendor community marketers in the UK and around the world.

The Institute of Direct and Digital Marketing, the UK’s only government approved institute for professional qualifications in direct, data and digital marketing, and Home Learning College, the UK’s largest distance learning provider for professional qualifications, today announce the launch of IDM Online and several new online marketing qualifications, the first of which will be the IDM Professional Diploma in Digital Marketing.

The IDM Online partnership will produce globally-accessible, best-in-class courses for thousands of professional marketers via the very latest elearning technology and mobile-optimised ‘virtual campus’.

IDM CEO Mike Cornwell commented:

“The IDM is passionate about equipping current and future generations of marketers with the latest skills and knowledge from the profession. We’re tremendously excited that, with Home Learning College’s renowned elearning expertise, we can now bring the best learning experience possible to agency, client and vendor community marketers in the UK and around the world.”

Launching today,The IDM Professional Diploma in Digital Marketing is the first course from the joint venture and marketers who enroll can expect the same standards of content excellence that they can from all IDM qualifications. Devised and delivered by marketing experts, it is up-to-the-minute, academically rigorous and sharply focused on practical application in the workplace.

With immediate effect, the 12-month Diploma is open for enrolment for professional marketers around the world and the first intake will begin their studies on 7th April 2014.

Comprised of 16 modules, the IDM Professional Diploma in Digital Marketing covers all aspects of digital marketing strategy, planning and campaign delivery and includes a wealth of current case studies and examples to bring the learning to life.

Delivery will include online ‘live class’ webinars from expert IDM practitioner-tutors, whose real world experience and insights are invaluable in helping learners put their new skills into practice. In addition IDM students will have access to expert masterclasses where leading marketers will provide in-depth, practical insights into their area of specialism.

Michael Curry, co-founder of Floream, the parent company of Home Learning College, said:

“We’re thrilled to be able to work with the IDM. With their respected industry status, wide range of career-relevant courses, and fantastic speakers, they were a natural choice for us. They are a very friendly and intelligent team, and we are looking forward to our partnership.”

***ENDS***

Notes to Editors

About the Institute of Direct and Digital Marketing

The IDM is the UK’s only government-approved Institute for the professional development of digital, data and direct marketers, offering 30+ practitioner-taught training courses and 12 internationally recognised professional marketing qualifications. It is also a membership organisation, providing status, knowledge and networking opportunities to today’s senior marketers, and an educational trust. Not for profit, the IDM reinvests all of its profits back into the marketing profession via dedicated Higher Education programmes that find, educate and inspire the best young talent to choose marketing as their career.

About Home Learning College

With an active online community of over 20,000 students, Home Learning College is the UK’s largest distance learning provider for professional qualifications. We bring enterprising professionals together to boost their careers with online courses leading towards industry recognised and accredited qualifications. Our online training courses are the UK’s choice for professional learning.

About Floream

Floream (meaning to flourish) is a growing group of online education businesses. We have developed a suite of world-class e-Learning capabilities and we now operate these functions at scale across a number of e-Learning businesses to offer internationally-recognised professional qualifications. We work in partnership with the most respected brands, academic institutions and accrediting bodies; and form new ventures that take the best of our combined capabilities to market. We currently employ 160 staff in the UK, have pilot operations in India and a support function in Sri Lanka.

For more information, please contact Juliet Hilditch at juliethilditch (at) theidm (dot) com or on 020 8614 0229.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Juliet Hilditch
IDM Online
+44 20 8614 0229
Email >
@theidm
since: 03/2009
Follow >
The Institute of Direct and Digital Marketing
since: 01/2012
Like >
Follow us on
Visit website