Morristown, NJ (PRWEB) January 29, 2014
Damon Evans, Managing partner of Evolution Sports Partners (“ESP”), has established an exclusive deal with SequentialT to market its fan data capture and revenue optimization programs to ESP clients.
SequentialT developed a proprietary program for capturing fan data and driving revenue for Intercollegiate Athletics and Professional Sports organizations. The program issues unique “FanIDs” to fans, establishing their official connection to the team/sports organization, then cultivates and harnesses data insights on fan behaviors and propensities toward the team. The data positively impacts game attendance, ticket sales, merchandising, sponsor activations and fundraising.
“I have been watching the growth of SequentialT’s offering for more than a year now and knew their solution would be a perfect fit in the Evolution Sports Partners product portfolio,” said Evans, who founded ESP in early January. “Our approach is to bring highly innovative solutions to clients, and I have been extremely impressed with SequentialT’s approach to engaging and monetizing fans. We’re thrilled to include their products in our family of services.”
SequentialT programs have been implemented across a wide-array of sports, including Professional Lacrosse, ATP/Emirates US Open Series Tennis, and Intercollegiate Athletics. The program is generating outstanding results for clients, including the Wisconsin Badgers and Temple Owls, driving fan data capture and revenue optimization across both athletic departments.
Evolution Sports Partners brings a new breed of consulting and advising services backed by professional action and innovative technology. In addition to SequentialT’s products, ESP has built a full suite of proprietary programs to help drive operational effectiveness and revenue growth for athletic departments and professional sports.
SequentialT’s products will reside in the Action Solutions™ area of ESP, which now includes:
FanID™: (SequentialT exclusive partnership) this extraordinary program drives fan engagement and data capture, which fuels revenue growth for athletic departments and sports organizations.
FDM360™: (SequentialT exclusive partnership) a data aggregation system that consolidates disparate data sources to drive data efficiency and revenue optimization.
ESP APRise™: Predictive and scenario modeling tool for APR (school manages the program). System sends alerts to school staff members when warning/critical activity occurs so they can correct the situation.
ESP APRise™ | Managed Solution: Same as above, except ESP manages the program. ESP staff sends alerts to and calls school staff when warning/critical activity occurs to discuss recommended actions to correct situation.
ESP SAccess™: Student-Athlete success program, web-based learning modules that communicate important success information to student-athletes. The program sends alerts to school staff members when warning/critical activity occurs (student-athletes identified as high-risk behavior), giving them an opportunity to intervene and correct the situation.
ESP SAccess™ | Managed Solution: Same as above, except ESP manages the program. ESP staff sends alerts to and calls school staff when warning/critical activity occurs to discuss recommended actions to correct situation.
ESP Embedded Analytics™ | Managed Solution: ESP staff provides a continuous and consistent analysis, watch and management of the school’s data and figures, ensuring continuity and reliability of data, regardless of school/athletic department leadership/staffing changes. Includes Pre-audit Preparedness™ - an always-ready, always presentable status of school data for the NCAA.
ESP Actionate™: Data Navigation, deciphering and recommendations for putting NCAA recommendations into action.
About Evolution Sports Partners
ESP, founded by Damon Evans, Tracy Howe and Peter Kraft, provides Action Advising™ Action Ownership™ and Action Solutions™ to Intercollegiate and Professional Sports.