"I never imagined our unique concept would grow so rapidly."
Provo, UT (PRWEB) January 28, 2014
After 10 years of operation, Sub Zero Ice Cream & Yogurt has celebrated many successful milestones. With more than 30 stores in operation and plans for several hundred stores to open in the next ten years, Sub Zero is considered the leading liquid nitrogen ice cream company in the world.
One year ago, Sub Zero founders Jerry and Naomi Hancock appeared on ABC’s Shark Tank to pitch their small business to the sharks. Since then, franchises have increased from 18 to 31, including our first international store in Abu Dhabi. Sub Zero is also negotiating deals to open up stores in Central America, Japan and China that should be finalized in the coming months.
“I never imagined our unique concept would grow so rapidly,” said Jerry Hancock, Founder and CEO of Sub Zero Ice Cream & Yogurt. “Now we are bringing liquid nitrogen ice cream to several countries in a few short years and I couldn’t be more pleased with our progress.”
With stores in more than 10 states and 2 countries, Sub Zero is projected to double in sales and stores as well as open several more countries in the next year. Since sales have increased so rapidly, Sub Zero has organized a corporate office with a marketing team, public relations specialist, graphic designer, and operations professional.
Sub Zero has also been approved for a process patent that protects its unique process from freezing to scooping. With smaller liquid nitrogen companies popping up around the country, the patent will be crucial going forward.
“Though it took many revisions and a lot of hard work, the patent process was worth it in the end,” said Peter Black, Director of Marketing and Sales. “Not only will the patent protect us from competitors, but the brand value increases exponentially.”
As Sub Zero makes its way into the next decade of business, the corporate office anticipates much success, growth and development. With the help of local companies and loyal customers, liquid nitrogen ice cream can sweep nations and instill a love of science everyone.