New York, NY (PRWEB) January 29, 2014
Advertising Age and OK! TV have joined forces to premiere an original TV special that will give football fans and ad buffs an exclusive look at the making of this year’s most-anticipated Super Bowl commercials.
Airing nationally on January 29th as a special edition of OK! TV, “Big Game, Big Ads” will take viewers behind-the-scenes of the creation of eagerly-awaited spots by Budweiser, Coca-Cola, and Go Daddy featuring celebrities like Stephen Colbert and Danica Patrick. Following its national broadcast, the original TV special will be aired on AdAge.com, ESPN digital platforms, and Hulu.
In addition to showcasing exclusive footage and interviews with superstar directors like Joe Scott and the marketing geniuses behind the ads, the TV special will countdown the best five Super Bowl commercials of all time and explore the evolution of Super Bowl ads from sideshow to American pastime. (View video preview of “Big Game, Big Ads.”)
“Super Bowl advertising has become almost as important as the game itself and people get really excited about it,” said Allison Arden, Vice President and Publisher, Advertising Age. “We thought this was a great opportunity to give viewers a glimpse of the making of the spots and the business around it.”
“Super Bowl commercials have evolved into a major entertainment event that elevates the brands involved to “celebrity-level” awareness,” said Mark Berryhill, Senior Executive Producer and Co-Owner, OK! TV. “By partnering with an industry leader like Advertising Age, fans will have an extraordinary opportunity to experience Super Bowl ads in way they have never before.”
OK! TV airs nationally in the syndicated TV market including WLNY/New York nightly 11:30 PM, and Los Angeles on WCAL at 12 Midnight as well as 3 (three) daily runs on The ReelzChannel.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like creativity, marketing strategy and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.
About OK! TV
OK! TV, is an entertainment news magazine show with focus on pop culture, gossip and celebrity lifestyle, offering a fresh perspective with exclusive content from newsmakers, celebrities and ordinary people with big stories. OK! TV leverages the editorial strength of the flagship media property OK! Magazine that stands as one of AMI’s most successful and popular brands with five million weekly readers. OK! TV viewers get great access to big entertainment events and behind-the-scenes stories from the OK! TV newsroom with talent and producing teams based in New York, Los Angeles, and Las Vegas.