Pittsburgh, PA (PRWEB) January 30, 2014
Complete Nutrition, a nutrition supplement store with franchises nationwide, announced it will begin using the full complement of inbound marketing, lead nurturing and sales enablement software tools developed by Mindmatrix. Mindmatrix, a Pittsburgh-based company, is a 14-year veteran in the sales and marketing automation software industry.
Harbinder Khera, CEO and Founder at Mindmatrix said, “Complete Nutrition is a fast growing company that has expanded its franchise stores tenfold since 2009. As a franchisor, Complete Nutrition sought out new tools to stay ahead of the competition. The partnership with Mindmatrix enables Complete Nutrition to retain strong brand control while enabling customized solutions at the franchisee store level. This capacity for individualization of creative assets assists Complete Nutrition’s franchisees in being able to compete more effectively in their markets.”
“We are very excited about our partnership with Mindmatrix. The marketing automation has been a tremendous asset for our corporate team as well as an empowering tool for our franchisees. Our customer base is very diverse; Mindmatrix gives us the ability to share our customer profiles with our franchisees and empowers all of us to speak to our customers in a relevant fashion. Being relevant to the customer is incredibly important to cut through the clutter, Mindmatrix is our tool to do just that in our marketing efforts,” stated Rhonda Gerrard, VP of Marketing for Complete Nutrition.
Mindmatrix provides effective and targeted customer contact, “Mindmatrix enables customers’ sales and marketing teams to be more effective through the use of marketing automation and asset management software across online, social, and mobile mediums,” stated Harbinder Khera, CEO.
About Complete Nutrition:
Complete Nutrition is a network of consultative nutritional supplement retail stores whose mission is to help people transform their lives through fitness, health and wellness. Complete Nutrition’s consultants work individually with customers to help them reach their goals through a consultative approach that boost s their results. Founded in 2005, Complete Nutrition is one of the fastest-growing franchises in the health and wellness industry and has earned many top awards and accolades, including: Entrepreneur 2013 Franchise 500 Award. For more information about Complete Nutrition, call 866-366-5766 or visit CompleteNutrition.com.
Mindmatrix’s award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh based company with over 800 customers spanning various industries. To find out more or to schedule a demo, visit us http://www.mindmatrix.net.