Leia Lingerie Reveal Balcony Bra and Swimwear Sales Boost

Lingerie retailer Leia has announced a major sales boost in two of its key lines. December 2013 saw a 36% rise, year-on-year, in the popularity of balcony bras.

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In terms of sizes, Leia revealed that F, FF and G cups were the most selected for balcony bras; along with DD, E and F cups for half cup styles.

(PRWEB) January 31, 2014

This was accompanied by an increase of nearly 40% among Leia’s swimwear collections over the same period.

Leia’s retail website, leialingerie.com, allows women to buy underwear, swimwear and sportswear online. They feature brands such as Freya, Fantasie, Elomi, Goddess, Huit, Wacoal and B.tempt’d - available from a 28-inch to 48-inch back, and from an A to a K cup.

Among the balcony bra styles to enjoy a surge in popularity were Freya’s lacy Gem and smooth, simple Lauren collections - available up to 38G cup and 36K cup respectively. The polka dot Patsy style in ballet pink, also from Freya, was another bestseller.

In terms of sizes, Leia revealed that F, FF and G cups were the most selected for balcony bras; along with DD, E and F cups for half cup styles. When it came to colours for balcony and half cup purchases, nude and black saw an increase by 4% year-on-year, while blue had a 50% increase.

Leia’s best-selling swimwear products included halter neck bikini tops (often chosen for great support and a low plunging look) and strap-free bandeau bikini tops. Black styles sold 24% more than December 2012; while the top collections were Pier and Cha Cha, both from Freya Swim.

Leia’s Nigel Addison described how the retailer’s sales figures had been encouraging across the board. “It’s pleasing to see that the popularity of balcony style bras is on the rise. Consumers are choosing wisely when it comes to purchasing perfectly fitting lingerie sets. We’ve also seen full cup and briefs increase on last year too. We’re also pleased to see that store sales are up 8% compared to last year, which is a promising way to start the year. We’re looking forward to seeing reactions to the brand new SS14 collections as they continue to launch throughout the next six months.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com.


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