True to Unveil World’s First Refrigeration Featuring LED Lighting In 14 Designer Colors at Kitchen & Bath Design Show (KBIS) 2014

The patented TruLumina™ Lighting system incorporates 14 designer color choices including: Cobalt Blue, Emerald Green, Ice and Lavender, bringing colorful sophistication to the True line of undercounter refrigeration products.

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At KBIS 2014, True will introduce TruLumina Lighting featuring 14 designer colors.

St. Louis (PRWEB) January 30, 2014

Continuing its commitment of offering beautiful design and superior product quality, True Professional Series® will debut its latest and arguably most exciting feature at the upcoming Kitchen & Bath Industry Show (KBIS). The all-new patented TruLumina™ Lighting system brings colorful sophistication to the True line of undercounter refrigeration products.

The new TruLumina Lighting system incorporates 14 designer color choices including: Cobalt Blue, Emerald Green, Ice and Lavender, making True the world’s first refrigeration manufacturer to offer more than a dozen LED colors within its product line. TruLumina will be featured on most True Professional Series products such as its award-winning wine cabinets and undercounter refrigerators, and will be available in fall 2014.

“We first introduced this design trend with our TriLumina™ Lighting system, which gave customers the choice between three different colors and now we are expanding on this with 14 colors,” explains True Director of Sales and Marketing Steve Proctor. “Designers and consumers alike want to take charge when it comes to customization, and our TruLumina lighting allows this with the touch of a button.”

“We look forward to connecting with the most influential designers, architects, and media professionals at the show,” adds Proctor. “With more than 70,000 industry professionals expected to attend, it’s the ideal venue to unveil this new line and showcase our award-winning wine cabinets, refrigerators, beverage centers, refrigerator drawers and beer dispensers.”

This year, interior designer Marshall Watson and Chicago Roof Deck + Garden, a firm that specializes in designing and building luxurious outdoor environments, collaborated to create a special outdoor inspiration area at the True booth.

True Professional Series will showcase its products at booth #N1662. The Kitchen & Bath Industry Show runs Feb. 4-6, 2014 in Las Vegas.

Note to editors: Please visit Food & Wine magazine’s Ultimate Kitchen at the adjacent International Builders’ Show (Booth #P1) where True products will be showcased.

ABOUT TRUE PROFESSIONAL SERIES®
True Professional Series® is a division of True Manufacturing Company. For more than 65 years, True® has been an industry leader in commercial refrigeration. Now homeowners can experience that same quality with True Professional Series®, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes award-winning wine cabinets, refrigerators, beverage centers, refrigerator drawers and beer dispensers. For more information about True Professional Series®, please call 888-616-8783 or visit http://www.true-residential.com.


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