realia by jen is Exclusive Jewelry Sponsor for Minneapolis' 2014 Red Dress Collection Fashion Show on February 16

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realia by jen's exclusive jewelry collection will adorn 20 local models and celebrities walking the runway to benefit the American Heart Association's Go Red for Women campaign.

Jewelry designer Jen Scheffler of realia by jen, garnered the honor of being the exclusive jewelry sponsor for the Twin Cities’ third annual Red Dress Collection event taking place on Sunday, February 16, 2014, from 6 p.m. to 9 p.m. at the Graves 601 Hotel in Minneapolis. For the show, Ms. Scheffler has designed an exclusive, handmade jewelry collection, “The Red Dress Collection 2014,” which will adorn 20 local models and celebrities, such as KARE 11’s Julie Nelson, walking the runway as part of the benefit for the American Heart Association’s Go Red for Women campaign.

The evening includes a silent auction, pop up shops, cocktails and hors d’oeuvres, and culminates with the fashion show featuring original-design red dresses by 20 local designers, including Christopher Straub, Tara LaTour, and Caroline Haden.

“The Red Dress Collection Fashion Show is such a vibrant Twin Cities’ event, bringing together so much talent for the benefit of Go Red for Women,” says Scheffler. 20% of the proceeds from realia by jen jewelry sales both at the event and of the online collection at will benefit American Heart Association's Go Red for Women program. Tickets and more information about the Red Dress Collection event are available at


About realia by jen: Established in 2008, this Minnesota-based jewelry design company currently has creations in 20 locations throughout the United States as well as online at Jen Scheffler is the owner as well as the designer of realia [re-al-ee-ah] by jen. Scheffler’s creations vary greatly from classic simplicity to an eclectic mix of fine metals and found objects. For more information, visit

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Jen Scheffler
since: 02/2010
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