US Breakfast Restaurant 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy and Forecast Research Report

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US Breakfast Restaurant 2014

(PRWEB) February 04, 2014

There exists great potential for limited service restaurants to ramp up breakfast sales by understanding consumer needs and adapting their offerings. Operators can expand their breakfast hours as well as retool menu items to include BFY, portable, and innovative offerings. Additionally, operators must work to provide consumers with non-menu benefits that fit their lifestyles, such as mobile ordering, value options, loyalty programs, and comfortable seating.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: US sales and fan chart forecast of the restaurant breakfast market, at current prices, 2008-18
Market drivers
Competitive context
Menu analysis
Figure 2: Top 10 breakfast food items at limited service restaurants, by incidence, Q3 2010-13
Figure 3: Top 10 ingredients for breakfast food items at limited service restaurants, by incidence, Q3 2010-13
Consumer data
Figure 4: Usage drivers for breakfast at limited service restaurants, October 2013
Figure 5: Attitudes and behaviors for breakfast at limited service restaurants, October 2013
What we think

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Issues and Insights

Operational: Beyond menu offerings, how can operators attract patrons?
The issues
The implications
Innovation: How can operators stay ahead of the curve for breakfast?
The issues
The implications
Expansion: How has breakfast shifted in terms of daypart and offerings?
The issues

Trend Applications

Trend: Minimize Me
Trend: Transumers
Mintel Futures: East Meets West

Market Size and Forecast

Key points
Market size insight
Sales and forecast of market
Figure 6: US sales and forecast of the restaurant breakfast market, at current prices, 2008-18
Figure 7: US sales and forecast of the restaurant breakfast market, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: US sales and fan chart forecast of the restaurant breakfast market, at current prices, 2007-17

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Market Drivers

Economic indicators
Governmental legislation
Cost and inflation of food items
Corporate responsibility

Innovations and Innovators—Menu Items

Innovative items
Beverage offerings
Better-for-you options
Focus on bread

Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data

Executive Summary

The market
Figure 1: US sales and fan chart forecast of the restaurant breakfast market, at current prices, 2008-18
Market drivers
Competitive context
Menu analysis
Figure 2: Top 10 breakfast food items at limited service restaurants, by incidence, Q3 2010-13
Figure 3: Top 10 ingredients for breakfast food items at limited service restaurants, by incidence, Q3 2010-13
Consumer data

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