Theory House Promotes Lauren Harring to Senior Designer

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Retail Branding and Shopper Marketing Agency Continues to Build Expertise for Retail Clients

Lauren Harring, Senior Designer Theory House

Lauren Harring, Senior Designer

Theory House is developing a reputation as the pre-eminent retail branding firm.

Retail branding agency and shopper marketing expert, Theory House, announced today that Lauren Harring has been promoted to senior designer.

Harring has been part of the Theory House team since the agency opened its doors in 2013 and has expertise in developing and managing brands for the agency's retail clients including The Fresh market and Food Lion.

“Theory House is developing a reputation as the pre-eminent retail branding firm, and Lauren's contributions are a key part of our success,” said Jim Cusson, president. “We are in an era where all businesses, regardless of what they make or sell, should recognize the power and value of good design. Lauren's retail and in-aisle design capabilities let us deliver solutions that help push our clients forward and grow sales.”

About Theory House

Theory House, headquartered in Charlotte, NC, is a leading retail focused brand consultancy. They help retailers thrive using a complete suite of branding and marketing services from research and insight, to strategy, branding, design, shopper marketing and portfolio management. Theory House creates differentiated and engaging retail brands and experiences that create meaningful and profitable consumer relationships. More information about Theory House and its approach to retail marketing can be found at or by contacting Jim Cusson at 704-665-0714.

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