While we’re a big proponent of digital media and measurements, we’ve been around the block and recognize the value of traditional advertising channels for the right reasons.
Houston, TX (PRWEB) February 08, 2014
Chief Outsiders, the management consultancy that helps growth and mid-sized businesses implement their visions, two weeks ago confirmed they are running their first ever broadcast campaign with ABC Radio in New York City.
The multifaceted program includes several dimensions to help Chief Outsiders reach its core audience of growth and mid-sized company CEOs and owners in the greater New York area. Central to the campaign is the Chief Outsiders “Marketing Minute” that features the firm’s managing partner Slade Kobran. Mr. Kobran shares crisp and actionable marketing insights the firm has harvested from its experience, that are highly relevant to its business leader audience. You can listen to one of these “Marketing Minutes” by visiting this article on Chief Outsiders’ CEO Blog.
“We’re thrilled with this new program,” said Pete Hayes, CMO for Chief Outsiders, LLC. “While we’re a big proponent of digital media and measurements, we’ve been around the block and recognize the value of traditional advertising channels for the right reasons. And we’re already seeing some results and return on our investment.”
About Chief Outsiders
Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year”, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy on its own, creates very little value. The real value is created by helping the organization implement the growth vision.
Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.