Branchburg, NJ (PRWEB) February 03, 2014
It is no secret that many people will tune into the Super Bowl just to watch the commercials. With the cost of a 30-second spot running $4 million, most companies can only dream of buying time during the game. However, with the help of social media and a bit of newsjacking, these smaller brands can direct a little of the spotlight their way.
"An effective social media campaign requires businesses to post timely and relevant content," says Dietz, Ranx Media's Account Manager. "Connecting with your customers through topics they feel passionate about, is a great way to show business personality."
Newsjacking is the art of redirecting attention from a breaking news story or important event. It requires fast thinking and a willingness to take some risks.
Tips for effective newsjacking:
1. Keep your audience in mind - The message should resonate with the existing audience. They are already loyal brand followers and if the message is inspiring enough, they will be motivated to share.
2. Remember the content may be shared beyond this small circle of loyal followers, so consider the sensitivities of a wider base of viewers, especially if the brand has a low risk tolerance.
3. Engage with online fans and followers. Nobody likes to talk to a bot.
4. Be prepared to pull scheduled social media posts if the situation calls for it. Unmanned tweets can be dangerous during breaking news.
5. Select positive news stories or events for newsjacking attempts.
Social media has made stealing the spotlight a lot easier and much more cost effective for smaller brands.
Ranx Media is a New Jersey based full service digital marketing firm with capabilities ranging from web and mobile app development to strategic social media marketing planning.
Media Contact: Ken Krysinski
Partner and Lead Digital Strategist