New York City and San Mateo, CA (PRWEB) February 04, 2014
One the world’s top digital audio publishers has just inked a deal with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, so it can easily and efficiently monetize its growing global audience.
Under terms of the deal announced in advance of tomorrow’s RAIN Summit and the IAB’s Digital Audio Agency Day in New York, Internet radio broadcaster Live365 will start using AdsWizz’s ad serving and insertion technology to deliver targeted ads tailored to its listeners’ locations, listening devices, demographic categories and other profile elements. It will also participate in AdWave, AdsWizz’s global audio ad exchange.
“Broadcasters of all kinds of Internet audio content – from radio stations to live streams to podcasts – are seeing a surge in audiences from every corner of the globe. They’re eager to translate that into new revenue streams,” said Alexis van de Wyer, AdsWizz CEO. “AdWave is currently the only global audio ad exchange, connecting digital audio publishers with ad agencies and ad networks around the world. It solves a huge challenge for many such companies, namely ensuring they can easily fill up not just their domestic ad inventory, but their international inventory too.”
“We’re proud to work with the Live365 team on optimizing their advertising revenue opportunity,” van de Wyer added.
Live365’s Internet broadcasting platform is used by thousands of individuals and organizations who collectively create and broadcast more than five thousand radio stations featuring hundreds of genres of music and talk. Millions of people around the world listen to those stations through all kinds of Internet-enabled devices.
“What’s so exciting for us about AdsWizz is that it allows us to monetize our listener base,” said Hong Lau, CEO for Live365, which is based in California. “Associating Live365’s brand with AdWave will continue to strengthen Live365’s connection to the overall ad community.
AdsWizz also provides accurate reporting of impressions, engagement and post-listening behaviors, allowing ad buyers to better optimize their campaigns and broadcasters to better understand their audiences. This means more relevant ads for listeners and a higher return on investment for broadcasters.
About Live365, Inc.
Live365, Inc. is an internet radio broadcasting leader, having broadcast continuously since 1999. Live365 provides a complete end-to-end broadcast platform, including easy to use desktop and mobile software tools, and music royalty coverage. Live365 is the network of choice for more than 5,000 internet broadcasters to reach, engage, and monetize their audiences easily, and with minimal cost. Live365 empowers individuals, musicians, talk broadcasters, non-profit organizations, faith-based organizations, businesses, brands, AM/FM stations, and anyone interested in sharing their passion with a global radio audience. Through the Live365 distribution network, broadcasters can reach millions of listeners worldwide via web, mobile, and streaming devices.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
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