(PRWEB) February 04, 2014
One automaker that is investing the time of its R&D Department in personalised ads is BMW. The idea is that special offers are generated as you get closer to restaurants, gyms and other points of interest. The system would not just be dependent on your location but also on your driving history, leading to questions about how consumers’ data is handled. This is in addition to concerns surrounding driver distraction, although it does look like the in-car ads system will be opt-in rather than opt-out or fitted as standard. It is clear that advertising through the car’s infotainment system will need much testing and streamlining but it does present a clear, indirect opportunity for future revenues streams for OEMs. This will be a topic of much debate for years to come and will be analysed at The Content and Apps for Automotive Europe Conference in April - http://www.telematicsupdate.com/contenteu/.
Content and Apps for Auto Europe 2014 (April 8-9, Munich, Germany) is Europe’s biggest conference focused on content and apps for automotive and will tackle the business model, platform and data processing challenges that face infotainment. The Conference is in its third year and tackles all the major issues affecting the in-car infotainment market which is expected to reach $14.4 billion by 2016 (MarketsandMarkets). The figure does not include the goldmine that the exchange of premium vehicle data presents to advertisers, government agencies and the online community when collated by apps and that’s why this area of infotainment is attracting so much interest. Jack Palmer, Project Director commented, “If OEMs and content providers can satisfy regulators with appropriate big data and privacy checks and balances, then there lies a huge opportunity for them to make the car pay post-sale!” He continued, “Our C-level speakers such as Kenneth Malmberg of GM and Alastair Cotterill of Facebook will be discussing how to mitigate driver's concerns about the use of personal data by creating a standout user experience at Content and Apps for Auto Europe 2014 in April."
For the complete Content and Apps for Automotive Europe 2014 Conference programme and speaker line-up, visit: http://www.telematicsupdate.com/contenteu/.
Over 30 industry-leading speakers at the 2014 Conference
The Conference programme and speaker line-up has been added to week-on-week to ensure delegates hear from the most innovative companies and their C-level representatives within the infotainment space.
The fuller speaker-line up of over 30 industry leading speakers can be found here: http://www.telematicsupdate.com/contenteu/conference-speakers.php.
The hottest topics at this Year's Conference:
To view the complete conference agenda - http://www.telematicsupdate.com/contenteu/conference-agenda.php
With 30+ senior-level infotainment speakers, 16+ sessions and attended by 250+ delegates, this year’s event will be Europe’s biggest conference focussed on content and apps for automotive and should be high up on all dedicated IVI professionals’ agenda.
Nokia stated that the Conference offered “Excellent networking and solid technical & business updates” and General Motors backed this up by declaring “No sales pitch, non-stop intellectual debate on all important issues related to apps/contents in auto industry!”
For the complete Content and Apps for Automotive Europe 2014 conference programme and speaker line-up, access the e-brochure at http://www.telematicsupdate.com/contenteu/conference-event-brochure.php or contact the Telematics Update team at contenteu(at)telematicsupdate(dot)com.
Register before Friday 14th February via the secure link below to take advantage of the €200 saving on all conference passes: https://secure.telematicsupdate.com/contenteu/register.php.
About Telematics Update:
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.
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