Cojones Awards Recognize Courageous Marketing Change Agents At SXSW

Share Article

Austin-based digital agency, nFusion, honors top marketing leaders at the first-ever Cojones Awards on March 8, during SXSW Interactive 2014.

The Cojones Awards, hosted by Austin-based digital agency nFusion

The Cojones Awards: Recognizing the boldest marketing change agents.

The public is invited to join an all-star industry advisory panel to vote for the marketers they think have shown the courage to do remarkable things in the digital age.

nFusion announces the boldest of the bold: the finalists for this year’s inaugural Cojones Awards, to be presented Saturday, March 8 during SXSW Interactive 2014.

The Cojones Awards got their name because, whether born with them or earning them, it takes cojones to be a marketing change age in today’s increasingly complex digital world. Marketers are under tremendous pressures as they have to adapt to a marketplace where their customers are increasingly digitally enabled and socially connected. They have to deal with organizations that are slow to embrace technology and fragmented in enabling great experiences. The most successful marketers have proven they have the courage — the cojones — to embrace change for themselves and their organizations.

nFusion CEO John Ellett (@jellett) has made it his mission to find and tell the stories of bold marketers who have challenged the status quo and done remarkable things in the digital age. In his book, “The CMO Manifesto,” and in his column for the Forbes CMO Network, Ellett has engaged many of the industry’s most courageous marketers and learned how they have successfully helped pull their organizations forward.

At SXSW Interactive 2014 he will present, “The ‘C’ in CMO stands for ‘Cojones’” in which he further explores what it takes to be a successful marketing change agent.

As an outgrowth of his interviews and research, the book and his blog, Ellett hosts the first-ever Cojones Awards. Finalists in seven categories have been chosen and now it is time for the difficult task of voting for the winners.

The public is invited to help vote for category winners Winners will be chosen based on the public’s tweet-to-vote tallies and votes from the advisory panel and honored at a special event on Saturday, March 8, during SXSW Interactive 2014.

Vote for the 2014 Cojones Awards.

Follow the conversation online via #CojonesAwards.

The following is a list of Cojones Awards finalists who have proven they have the courage to:

Transform Global Traditional Marketers for the Digital Age
Brad Jakeman (@BradJakeman), President, Global Beverage Group, Pepsico
Mark Addicks (@MarkAddicks) , Chief Marketing Officer, General Mills
Marc Speichert (@speichert), Global Chief Marketing Officer, L’Oreal

Energize a Brand With Bold Moves
Rob Price, Senior Vice President & Chief Marketing Officer, CVS Pharmacy (@CVS_Extra)
Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett (USA Today)
Olivier Francois, President and Chief Marketing Officer Chrysler Brand, Chrysler (@Chrysler)
Todd Harvey, Senior Vice President, Consumer Marketing, Activision (@Activision)

Contemporize “Established” Brands
Michelle Klein (@mklein_NYC), Vice President, Smirnoff Global Marketing, Diageo
Frances Allen, Executive Vice President & Chief Brand Officer, Denny’s (@DennysDiner)
Darren McCue, Chief Commercial Strategy Officer, The Brink’s Company (@Brinks)
Linda Boff (@lindaboff), Executive Director, Global Brand Marketing, GE

Challenge the Leaders
Marty St. George (@martysg), Senior Vice President, Marketing & Commercial Strategy, JetBlue
Bill McDonald, Former CMO, Capital One (@CapitalOne)
Peter McGuinness, Chief Brand and Marketing Officer, Chobani (@Chobani)

Make Strong Brands Stronger With Digital
Lillian Tomovich, Senior Vice President, Consumer Marketing, Mastercard (@Mastercard)
Catherine Sadler, Global Chief Marketing Officer, Banana Republic (@BananaRepublic)
John Lavoie, Director, Brand & Consumer Marketing Communications, Samsung (@Samsungtweets)
Michael Zuna (@mzuna), Chief Marketing Officer and Executive Vice President, Aflac

Innovate With Content
Kelly Bennett (@KellyB), Chief Marketing Officer, Netflix
Carol Kurimsky, Vice President, Corporate Marketing, SanDisk (@SanDisk)
Kevin Platshon (@kplatshon), Digital Marketing Manager, Go Pro
Paul Matsen (@pgmat), Chief Marketing Officer, Cleveland Clinic

Embrace Technology to Enhance Customer Experiences and Improve Brand Performance
Eduardo Conrado (@conradoeduardo), Senior Vice President, Marketing & IT, Motorola Solutions
Karen Quintos (@KarenDellCMO), Chief Marketing Officer, Dell
John Wallis, (@JWHyattCMO), Chief Marketing Officer, Hyatt
Peggy Dyer (@PeggyDyerCMO), Chief Marketing Officer, American Red Cross

Sign up for email updates about The Cojones Awards.

Follow the conversation online with #CojonesAwards.

nFusion is a digital agency that partners with marketing change agents to help them make an immediate and measurable impact for their organizations.

nFusion architects customer experiences based on a new model, one that asserts that digital interactions and social conversations throughout the customer decision journey shape how people establish brand preference and, ultimately, make purchase decisions. These experiences include online and mobile display ads, paid search and paid social campaigns, Web, mobile-enabled and responsive sites, owned content, and social media strategy, activation and community management.

nFusion’s B2B and B2C clients include Alert Logic, AMD, la Madeleine, Memorial Hermann Health System, Rush Enterprises, Samsung, SanDisk and Zimmer Spine. Headquartered in Austin, Texas, nFusion can be found online at, and on LinkedIn, Facebook and Twitter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robi Polgar
+1 512-716-7000 Ext: 7526
Email >
Visit website