ReTargeter Unveils Major Release of its Retargeting Platform

Enhanced reporting, improved UI, deeper intelligence on audience behavior among key improvements.

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ReTargeter: Full-service display advertising solution specializing in retargeting and audience targeting
With the launch of ReTargeter 3.0, we have significantly more visibility into the data that helps us consistently get the most out of our ad spend.

San Francisco, CA (PRWEB) February 05, 2014

ReTargeter, a leader in online display advertising and retargeting, today announced the latest major release, version 3.0, of its highly successful targeting and retargeting platform.

ReTargeter version 3.0 continues to push the industry forward with innovative new features and enhancements that provide brands, agencies, and marketers from organizations of all types and sizes the highest level of audience behavior insight, targeting, and usability available on the market.

ReTargeter customers are in production using the new functionality included in version 3.0, including Pedro Conceição, Growth Marketing Analyst at Skimlinks, the leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. “With the launch of ReTargeter 3.0, we have significantly more visibility into the data that helps us consistently get the most out of our ad spend. The enhanced user interface and clean design not only enable us to quickly gain insight into our campaign activity and results, but also to continuously optimize existing campaigns, and create new ones, simply and easily.”

“At ReTargeter, it is our mission to provide the most robust retargeting platform available in the industry,” said Blair Jeffris, CEO of ReTargeter. “The power, sophistication, and ease-of-use of this new release, combined with our personalized, strategic account management enables our customers to get up and running more quickly and target more effectively than ever before. ReTargeter 3.0 is an absolute reflection of our commitment to our customers’ success.”

ReTargeter 3.0 New Features and Enhancements

Among the many improvements and additions now available in ReTargeter 3.0 are:

  •     ReTargeter Tag – enables customers to place javascript code on their site(s) once and gain the ability to segment their audience in various ways, such as by URL patterns and on page events.
  •     Enhanced reporting UI – provides improved speed and responsiveness and allows customers to compare multiple time periods, campaigns, and creatives.
  •     Greater ease of use – allows customers to set up a campaign in five steps taking less than three minutes with access to step-by-step tutorials as needed.
  •     Inventory reporting – provides the unique ability to show customers the specific sites on which their ads run and information on where their audiences are spending time.

ReTargeter 3.0 is available immediately to both new and existing customers.

New ReTargeter Website Supports 3.0 Release

In support of the 3.0 release, ReTargeter has launched a new version of its website (http://www.retargeter.com), providing prospects, customers, the press and analyst communities, and partners complete and up-to-the-minute product information, company and industry news, and expert commentary and best practices in the world of advertising technology via the ReTargeter blog.

New Funding Aids ReTargeter 3.0 Release and Company Expansion

ReTargeter has also announced that is has closed additional financing. This round of funding will enable the company to invest in ReTargeter’s next phase of growth, emphasizing product development and operational excellence. Notable investors include: Jonathan Abrams (Founder, Friendster), Aaron Batalion (Co-founder & former CTO, LivingSocial), John Battelle (CEO, Federated Media), Joe Greenstein (CEO, Flixster), Fabrice Grinda (CEO, OLX), Clark Landry (Founder, SHIFT), Dan Martell (CEO, Clarity), Naval Ravikant (CEO, Angelist), Eric Roza (CEO, DataLogix), Tien Tzuo (CEO, Zuora), Winklevoss Capital, and Lauren Zalaznick (EVP, NBC), amongst others.

About ReTargeter

ReTargeter is a full-service display advertising platform specializing in targeting and retargeting solutions for brands of all sizes. Retargeting allows companies to optimize their marketing spend by serving targeted advertisements to people who have previously engaged with them online, whether they’ve visited their website, engaged with them on social media, or searched for relevant keywords. ReTargeter is a privately held company based in San Francisco, California. For more information on ReTargeter, please visit http://www.ReTargeter.com.


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