I wanted to create a site where people could learn about the positive aspects of gaming and find the resources they need to make informed gaming decisions.
Seattle, WA (PRWEB) March 05, 2014
Pixelkin, a company with a mission to bring families together through gaming, publicly launched today to create a resource where parents can get the news, reviews, tools and research information they need to make the right gaming choices for their families. In conjunction with their launch, the company released the results of a survey about parental gaming activity or inactivity with kids entitled “How Parents Play: The State of Family Gaming”.
“There is a large ‘fear factor’ about video gaming among parents today,” said Pixelkin Founder Linda Breneman. “As someone who found gaming to be a fun activity that strengthened my relationship with my children, I wanted to create a site where people could learn about the positive aspects of gaming and find the resources they need to make informed gaming decisions.”
“There is still a great lack of understanding among parents about how kids and teens are interacting with video games,” said Simone de Rochefort, Pixelkin gaming expert. “But video gaming is already a part of mainstream American family life: from fostering family bonding to advancing education. Whether parents are concerned about learning opportunities, exposure to violence, or screen time, they can find honest reviews and information on Pixelkin.”
A Pixelkin survey of U.S. consumers, conducted in January 2014, revealed that gaming is bringing families together with nearly 67% of parents who purchased video games responding that they play those games with their kids. To complete their research, Pixelkin surveyed 356 parents who bought video games over the 2013 holiday season. The online survey asked U.S. residents, both male and female, across age, income ranges, and geographies, about their gaming activity or inactivity with their kids.
Key findings from the survey include:
- Parents both young and old are gaming: The study revealed that young parents game more with their kids than older parents with nearly 90% of parents in 25-34 age range gaming. However, nearly 1 out of every 5 respondents age 65 or older game with their kids, indicating that gaming is popular among older parents as well.
- Both dads and moms are gaming: Both moms (60%) and dads (64%) responded that they were gaming with their kids in nearly equal percentages.
- West coast parents play more: West Coast parents in the survey were the most likely to game with their kids (64%); Northeast parents gamed the least (53%).
- Parents struggle to find time to game. The option of “I don't have time/Too busy” (21.1%) was one of the most popular reasons selected by parents for not gaming with their kids. Other responses included:
o I don't like gaming
o I don't know how to play
o My child didn't invite me to play
A motion graphic video detailing further results of the survey can be found here: http://www.pixelkin.org/2014/03/04/the-state-of-family-gaming-2014-pixelkins-new-survey-results-are-in/.
Added Breneman: “Our survey reinforces what many parents feel, that in today’s fast-paced world it is hard to find time to game as a family. However, I found that making time for gaming in my life helped me develop stronger relationships with my kids. In a world where adults do most of the teaching it was fun to turn the tables and allow my kids to teach me. Admittedly, getting started can be a little intimidating and my hope is that Pixelkin will provide the information and advice parents need to incorporate gaming into their lives."
Pixelkin (pixelkin.org) is a company with a mission to bring families together though gaming. The Pixelkin website features news and editorials, reviews, and educational resources on games and the gaming industry. Pixelkin offers one of the only sites on the Web today with information specifically tailored for families looking for a meaningful way to connect through gaming. Founded in 2013 and headquartered in Seattle, WA, Pixelkin is helping today’s families grow through gaming. More information is available at: http://www.pixelkin.org.