“By sharing specialized information to address their individual needs, the new bakertilly.com allows us to better engage our online audiences and help them accomplish their business objectives.”
CHICAGO (PRWEB) February 06, 2014
Baker Tilly Virchow Krause, LLP (Baker Tilly) has unveiled a new website that offers a unique way for visitors to easily discover information that addresses key areas of opportunity or concern for their business and industry. The site, bakertilly.com, makes it simple for visitors to find exclusive insights and resources that meet the intersection between the industry in which they work and the services they need. The new website also provides visitors with a consistently easy-to-use experience across any internet-capable device.
“As Valued Business Advisors, we listen to our clients’ needs and then offer strategic perspective into how they can achieve greater success,” said Baker Tilly Chief Marketing Officer Tammy Barboni. “By sharing specialized information to address their individual needs, the new bakertilly.com allows us to better engage our online audiences and help them accomplish their business objectives.”
The new bakertilly.com allows visitors to navigate the site with as few clicks as possible, and without being overwhelmed by long lists of options. The site also mirrors Baker Tilly’s focus on leveraging deep industry specialization to provide Exceptional Client Service and offers easily accessible, valuable insight and information spanning a wide variety of issues, including:
- Voice of the Consumer webinar that helps businesses leverage discovery technologies to understand more about the voice of the consumer and improve the customer experience.
- Regulatory accounting under GASB 62– for utilities required to follow governmental accounting standards, an article that explores the answers to some allowable uses of regulatory accounting under the Governmental Accounting Standards Board’s Statement No. 62.
- A comprehensive facility matrix, developed to help food and beverage companies take full advantage of the credits and incentives available by evaluating their costs, activities and future plans, and to thoroughly understand pre- and post-tax consequences.
These resources, and more than 1,000 additional pieces of thought leadership, case studies, articles and tools, are easily accessed via the website’s insight library. Visitors can also subscribe to email alerts or RSS feeds across a number of interest areas.
Because the firm has seen mobile traffic to bakertilly.com triple year-over-year, with site visitors using more than 500 different kinds of mobile devices, the fresh new design utilizes responsive technology, which scales website content to render the best possible experience for any screen size. This creates a consistent experience for visitors accessing the website from a laptop, desktop or any mobile device.
“Along with the focus on dynamic content and accessibility, we also wanted the site to have an immediate visual impact that is different from anything in the industry today, representing the kind of organization we are – refreshingly different,” added Barboni.
# # #
About Baker Tilly Virchow Krause, LLP (bakertilly.com)
With more than 1,600 employees, Baker Tilly Virchow Krause, LLP (Baker Tilly) provides a wide range of accounting, tax and advisory services. Ranked as one of the 20 largest firms in the United States by Accounting Today (“Top 100 Firms” 2013), Baker Tilly serves clients from offices in Chicago, Detroit, Minneapolis, New York, Washington D.C. and throughout Wisconsin. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 137 countries, with 26,000 professionals. The combined worldwide revenue of independent member firms is $3.4 billion.