DALLAS (PRWEB) February 11, 2014
To celebrate the month of love, MOOYAH Burgers, Fries & Shakes (MOOYAH), a fast-casual, “better burger” chain, is helping their digital fan base find their one true burger love — also known as their #SoulMeat — through social media channels. MOOYAH’s social initiative will complement the brand’s larger marketing campaign focusing on burger customization.
“As a fast-growing brand in a highly crowded space, differentiation from our competition is crucial,” said Senior Brand Manager Natalie Anderson. “With our new ‘Find your #SoulMeat’ campaign, we are focusing on our core product — fully customizable burgers — in a fun, irreverent way we think our fans will really like.”
Throughout the month of February, MOOYAH will utilize its growing Facebook and Twitter fan bases as the primary drivers for the #SoulMeat campaign. By visiting mooyah.com/soulmeat, users are able to access a coupon for free cheese, bacon and avocado in their quest to find their perfect burger at MOOYAH. All other toppings and sauces at MOOYAH are free. By removing all barriers that might prevent a Guest from building his or her perfect burger, MOOYAH is allowing each fan to find their one true burger match made in heaven — their #SoulMeat.
The microsite also encourages fans to profess their love for their burger beau and share their #SoulMeat via social media channels. Fans that declare their love for MOOYAH on Twitter, Facebook and Instagram using the hashtag #SoulMeat will be entered for a chance to win a $10 MOOYAH gift card in daily drawings. Furthermore, the fan who professes their love of their #SoulMeat in a post that gets the most likes, shares and comments on MOOYAH's Facebook page will win a prize of free MOOYAH for a year.
“We think encouraging our Guests to get creative and profess their love for their new-found #SoulMeat is a great way to celebrate Valentine’s Day and the month of love with MOOYAH,” Anderson said. “Beyond having a fun, interactive social experience, we want to educate our Guests on the variety of different burger combinations we have and encourage them to find their perfect burger that they will want to order again and again. We’re confident that we can help anyone find the burger they were made for.”
At MOOYAH, customization is king. Guests start by choosing a protein from a never-frozen 100 percent American beef patty, Jennie-O turkey patty or a black-bean veggie patty. Guests have the advantage of choosing from a fresh iceberg lettuce bun, or white and wheat buns that are baked in-house daily. Each gourmet burger creation comes with a wide selection of veggies and a choice of 10 delicious sauces.
The perfect complement to a #SoulMeat burger is MOOYAH’s French fries. They come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. MOOYAH’s lower-calorie sweet potato fries are perfectly seasoned with a delicious blend of spices unique to MOOYAH. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
For more information on the growing brand, follow MOOYAH on Twitter @MOOYAHBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers, Fries & Shakes Fan page.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.